{"id":415,"date":"2013-10-24T18:14:12","date_gmt":"2013-10-24T18:14:12","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=415"},"modified":"2013-10-24T18:14:12","modified_gmt":"2013-10-24T18:14:12","slug":"google-vendera-anuncios-en-facebook","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/google-vendera-anuncios-en-facebook\/","title":{"rendered":"Google vender\u00e1 anuncios en Facebook"},"content":{"rendered":"<div><img alt=\"\" src=\"http:\/\/cdn2.ticbeat.com\/wp-content\/uploads\/2013\/10\/facebook_google1-590x260.jpg\" \/><\/div>\n<p><strong>DoubleClick<\/strong>, la divisi\u00f3n de Google para compra de publicidad online, permitir\u00e1, en los pr\u00f3ximos meses, que sus clientes adquieran inventario en Facebook. Lo ha anunciado a trav\u00e9s de\u00a0<a href=\"http:\/\/doubleclickadvertisers.blogspot.com.es\/2013\/10\/doubleclick-bid-manager-joins-fbx.html\">un comunicado en su blog oficial<\/a>.<\/p>\n<p><strong>DoubleClick funciona, desde hace a\u00f1os, en el terreno del\u00a0<em>bidding<\/em>, que es la compra de espacios publicitarios en la red<\/strong>. Opera en m\u00e1s de 75 pa\u00edses y ahora, en la l\u00ednea de otras compa\u00f1\u00edas como Rocket Fuel, se est\u00e1 sumando a esa nueva tendencia que es la compra program\u00e1tica.<\/p>\n<p>Es decir, m\u00e1s all\u00e1 de la puja en tiempo real por espacios online,\u00a0<strong>Double Click est\u00e1 implementando la tecnolog\u00eda necesaria para que sus clientes puedan automatizar el proceso de compra de espacios para sus anuncios<\/strong>, teniendo en cuenta variables como el p\u00fablico al que se dirigen o el comportamiento de \u00e9ste.<\/p>\n<p><strong>Facebook ya cuenta con su propio sistema de\u00a0<em>bidding\u00a0<\/em>en tiempo real<\/strong>, llamado FBX, y es con esta plataforma con la que DoubleClick va a interactuar.<\/p>\n<p><strong>Payam Shodjai<\/strong>, el\u00a0<em>product manager<\/em>\u00a0de DoubleClick, explica en el blog que la compa\u00f1\u00eda \u201cest\u00e1 invirtiendo significativamente en tecnolog\u00eda que ayude a los anunciantes y agencias a la compra program\u00e1tica de espacio publicitario para todos los dispositivos y formatos\u201d.<\/p>\n<p>\u201cDentro de unos pocos meses\u201d, anuncia Shodjai, \u201cnuestros clientes podr\u00e1n comprar su propio inventario en FBX a trav\u00e9s de DoubleClick.<\/p>\n<p><strong>Facebook es un terreno m\u00e1s que abonado para la publicidad, con especial \u00e9nfasis en los dispositivos m\u00f3viles<\/strong>, y Google ha decidido aprovecharlo mediante una alianza que, creen en la compa\u00f1\u00eda, revertir\u00e1 en su propio beneficio.<\/p>\n<p>FUENTE: <a href=\"http:\/\/www.ticbeat.com\/economia\/google-vendera-anuncios-en-facebook\/\">www.ticbeat.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DoubleClick, la divisi\u00f3n de Google para compra de publicidad online, permitir\u00e1, en los pr\u00f3ximos meses, que sus clientes adquieran inventario en Facebook. Lo ha anunciado [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google vender\u00e1 anuncios en Facebook - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/google-vendera-anuncios-en-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google vender\u00e1 anuncios en Facebook - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"DoubleClick, la divisi\u00f3n de Google para compra de publicidad online, permitir\u00e1, en los pr\u00f3ximos meses, que sus clientes adquieran inventario en Facebook. 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