{"id":3929,"date":"2016-02-17T16:50:58","date_gmt":"2016-02-17T16:50:58","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=3929"},"modified":"2016-02-17T16:50:58","modified_gmt":"2016-02-17T16:50:58","slug":"google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/","title":{"rendered":"Google pondr\u00e1 fin a los anuncios gr\u00e1ficos basados en formato Flash"},"content":{"rendered":"

\"formatos\"<\/p>\n

Ya hemos comentado que al formato Flash le quedan unos 24 meses de vida seg\u00fan un reciente informe de Enconding.com<\/a>, por lo que lejos queda ya esa \u00e9poca gloriosa donde Flash era uno de los formatos dominantes en la web.<\/p>\n

Ahora Google ha anunciado<\/a> en su perfil de AdWords en G+ que a partir del pr\u00f3ximo 2 de enero de 2017, todos los anuncios que se muestren a trav\u00e9s de la red Display o de DoubleClick ser\u00e1n totalmente en HTML5.
\n<\/span>
\nDe esta manera, insta a los anunciantes de AdWords que todav\u00eda siguen usando el formato Flash en los anuncios gr\u00e1ficos de sus campa\u00f1as a migrar a HTML5, teniendo varias opciones para ello, seg\u00fan se informa desde la p\u00e1gina de soporte que Google ha puesto a su disposici\u00f3n<\/a>.<\/p>\n

B\u00e1sicamente, pueden usar la herramienta de AdWords que permite la conversi\u00f3n autom\u00e1tica de los anuncios Flash a HTML5, pueden tambi\u00e9n crear nuevos anuncios HTML5 con las herramientas de Google o incluso pueden tambi\u00e9n subirlos directamente en formato HTML5 empleando para su creaci\u00f3n otras herramientas como Animate CC, lanzada hoy precisamente<\/a>.<\/p>\n

Previo a la eliminaci\u00f3n total al soporte Flash el pr\u00f3ximo 2 de enero de 2017, desde el pr\u00f3ximo 30 de junio ya no se podr\u00e1n subir los anuncios creados en Flash en AdWords y en DoubleClick Digital Marketing.<\/p>\n

Desde el perfil de AdWords en G+ se hace una excepci\u00f3n s\u00f3lo para los anuncios gr\u00e1ficos basados en Flash v\u00eddeo en el que, seg\u00fan el propio anuncio, no se ver\u00e1n afectados \u201cen este momento\u201d, aunque sin especificar ning\u00fan dato m\u00e1s al respecto.<\/p>\n

Con todo, todo parece indicar que la desaparici\u00f3n de Flash puede estar incluso mucho m\u00e1s cerca de lo que pensamos.<\/p>\n

Fuente: wwwhatsnew.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ya hemos comentado que al formato Flash le quedan unos 24 meses de vida seg\u00fan un reciente informe de Enconding.com, por lo que lejos queda […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,23],"tags":[],"yoast_head":"\nGoogle pondr\u00e1 fin a los anuncios gr\u00e1ficos basados en formato Flash - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google pondr\u00e1 fin a los anuncios gr\u00e1ficos basados en formato Flash - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Ya hemos comentado que al formato Flash le quedan unos 24 meses de vida seg\u00fan un reciente informe de Enconding.com, por lo que lejos queda […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/abrimawebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-17T16:50:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2015\/12\/formatos-730x433.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Lucia Marrou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\",\"name\":\"Abrima\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/\",\"https:\/\/www.youtube.com\/user\/abrimawebs\",\"https:\/\/www.facebook.com\/abrimawebs\/\",\"https:\/\/twitter.com\/abrimaweb\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"contentUrl\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"width\":700,\"height\":700,\"caption\":\"Abrima\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"name\":\"Blog de Tecnolog\u00eda - Abrima\",\"description\":\"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web\",\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.abrima.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#primaryimage\",\"url\":\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2015\/12\/formatos-730x433.jpg\",\"contentUrl\":\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2015\/12\/formatos-730x433.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#webpage\",\"url\":\"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/\",\"name\":\"Google pondr\u00e1 fin a los anuncios gr\u00e1ficos basados en formato Flash - Blog de Tecnolog\u00eda - Abrima\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#primaryimage\"},\"datePublished\":\"2016-02-17T16:50:58+00:00\",\"dateModified\":\"2016-02-17T16:50:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.abrima.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google pondr\u00e1 fin a los anuncios gr\u00e1ficos basados en formato Flash\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f\"},\"headline\":\"Google pondr\u00e1 fin a los anuncios gr\u00e1ficos basados en formato Flash\",\"datePublished\":\"2016-02-17T16:50:58+00:00\",\"dateModified\":\"2016-02-17T16:50:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#webpage\"},\"wordCount\":317,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2015\/12\/formatos-730x433.jpg\",\"articleSection\":[\"Google\",\"Tecnolog\u00eda y Futuro\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f\",\"name\":\"Ana Lucia Marrou\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g\",\"caption\":\"Ana Lucia Marrou\"},\"url\":\"https:\/\/www.abrima.com\/blog\/author\/anilu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google pondr\u00e1 fin a los anuncios gr\u00e1ficos basados en formato Flash - Blog de Tecnolog\u00eda - Abrima","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/","og_locale":"es_ES","og_type":"article","og_title":"Google pondr\u00e1 fin a los anuncios gr\u00e1ficos basados en formato Flash - Blog de Tecnolog\u00eda - Abrima","og_description":"Ya hemos comentado que al formato Flash le quedan unos 24 meses de vida seg\u00fan un reciente informe de Enconding.com, por lo que lejos queda […]","og_url":"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/","og_site_name":"Blog de Tecnolog\u00eda - Abrima","article_publisher":"https:\/\/www.facebook.com\/abrimawebs\/","article_published_time":"2016-02-17T16:50:58+00:00","og_image":[{"url":"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2015\/12\/formatos-730x433.jpg"}],"twitter_misc":{"Escrito por":"Ana Lucia Marrou","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.abrima.com\/blog\/#organization","name":"Abrima","url":"https:\/\/www.abrima.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/","https:\/\/www.youtube.com\/user\/abrimawebs","https:\/\/www.facebook.com\/abrimawebs\/","https:\/\/twitter.com\/abrimaweb"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","contentUrl":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","width":700,"height":700,"caption":"Abrima"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.abrima.com\/blog\/#website","url":"https:\/\/www.abrima.com\/blog\/","name":"Blog de Tecnolog\u00eda - Abrima","description":"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web","publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.abrima.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#primaryimage","url":"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2015\/12\/formatos-730x433.jpg","contentUrl":"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2015\/12\/formatos-730x433.jpg"},{"@type":"WebPage","@id":"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#webpage","url":"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/","name":"Google pondr\u00e1 fin a los anuncios gr\u00e1ficos basados en formato Flash - Blog de Tecnolog\u00eda - Abrima","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#primaryimage"},"datePublished":"2016-02-17T16:50:58+00:00","dateModified":"2016-02-17T16:50:58+00:00","breadcrumb":{"@id":"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.abrima.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google pondr\u00e1 fin a los anuncios gr\u00e1ficos basados en formato Flash"}]},{"@type":"Article","@id":"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#article","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#webpage"},"author":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f"},"headline":"Google pondr\u00e1 fin a los anuncios gr\u00e1ficos basados en formato Flash","datePublished":"2016-02-17T16:50:58+00:00","dateModified":"2016-02-17T16:50:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#webpage"},"wordCount":317,"commentCount":0,"publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#primaryimage"},"thumbnailUrl":"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2015\/12\/formatos-730x433.jpg","articleSection":["Google","Tecnolog\u00eda y Futuro"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.abrima.com\/blog\/google-pondra-fin-a-los-anuncios-graficos-basados-en-formato-flash\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f","name":"Ana Lucia Marrou","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g","caption":"Ana Lucia Marrou"},"url":"https:\/\/www.abrima.com\/blog\/author\/anilu\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/3929"}],"collection":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/comments?post=3929"}],"version-history":[{"count":1,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/3929\/revisions"}],"predecessor-version":[{"id":3930,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/3929\/revisions\/3930"}],"wp:attachment":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/media?parent=3929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/categories?post=3929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/tags?post=3929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}