{"id":3915,"date":"2016-02-16T21:04:36","date_gmt":"2016-02-16T21:04:36","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=3915"},"modified":"2016-02-16T21:04:36","modified_gmt":"2016-02-16T21:04:36","slug":"8-estrategias-clave-para-triunfar-en-instagram","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/8-estrategias-clave-para-triunfar-en-instagram\/","title":{"rendered":"8 estrategias clave para triunfar en Instagram"},"content":{"rendered":"<p><strong><img loading=\"lazy\" class=\"alignleft size-full wp-image-315515\" src=\"http:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2015\/12\/instagram.jpg\" alt=\"instagram\" width=\"300\" height=\"300\" \/>Instagram<\/strong> es una de las plataformas sociales m\u00e1s grandes y m\u00e1s activas de todo el mundo. Cuenta con<strong> 400 millones de usuarios activos al mes<\/strong>\u00a0y ha superado la marca de los 40.000 millones de fotograf\u00edas publicadas hasta la fecha. Al d\u00eda, sus usuarios suben 80 millones de im\u00e1genes y 3,5 millones de ellas, cada d\u00eda, reciben likes.<\/p>\n<p>Por eso es tan importante entender c\u00f3mo funciona Instagram, c\u00f3mo son sus usuarios y qu\u00e9 estrategias funcionan mejor en esta plataforma.<\/p>\n<p>Seg\u00fan los datos proporcionados por <strong><a href=\"http:\/\/www.epsilontec.com\/\" target=\"_blank\">Epsilon<\/a><\/strong> en su <strong><a href=\"http:\/\/epsilontec-1903781.hs-sites.com\/manual-para-triunfar-en-instagram-2016?__hstc=48676729.107078ee3e4233db2660790bbb6871f9.1452252001722.1454593465956.1454663367094.29&amp;__hssc=48676729.1.1454663367094&amp;__hsfp=3018252725\" target=\"_blank\">\u201cManual para Triunfar en Instagram\u201d<\/a><\/strong> en 2015 el n\u00famero de usuarios de esta red social creci\u00f3 un 60%. Adem\u00e1s, se sabe que el 90% de los usuarios deInstagram tiene menos de 35 a\u00f1os, el 49% consulta la aplicaci\u00f3n al menos una vez al d\u00eda y navegan, de media, 21 minutos al d\u00eda.<\/p>\n<p>A trav\u00e9s de su <a href=\"http:\/\/www.epsilontec.com\/icarus-programa-monitorizar-social-media\/\" target=\"_blank\">herramienta de social media analytics,\u00a0<strong>ICARUS<\/strong><\/a>, Epsilon ha analizado la actividad diaria de m\u00e1s de<strong> 500 marcas de multitud de sectores durante los \u00faltimos meses<\/strong> y ha determinado cu\u00e1les son los posts m\u00e1s exitosos, adem\u00e1s de las 8 estrategias clave para el \u00e9xito en Instagram:<\/p>\n<p><strong>1. Compartir fotos de la comunidad<\/strong><br \/>\nAs\u00ed se consigue convertir a la comunidad en protagonista de la marca, aportando cercan\u00eda, engagement y share of voice<\/p>\n<p><strong>2. Celebrities e influencers<\/strong><\/p>\n<p>Estos usuarios son los que m\u00e1s movilizan en Instagram, y aportan engagement, viralidad y confianza.<\/p>\n<p><strong>3. Propuesta de producto<\/strong><br \/>\nLas propuestas y recomendaciones generan muy buena aportaci\u00f3n entre la audiencia y ayudan a la marca a posicionarse en la mente del consumidor.<\/p>\n<p><strong>4. Incluir animales<\/strong><br \/>\nLos animales, y especialmente los gatos, generan un alto impacto en las interacciones.<\/p>\n<p><strong>5. Contenidos trendy<\/strong><br \/>\nAverig\u00fce las tem\u00e1ticas e intereses de su target y comparta contenidos de lo que m\u00e1s guste a su p\u00fablico.<\/p>\n<p><strong>6. Hashtags espec\u00edficos de su comunidad<\/strong><br \/>\nUtilice hashtags muy espec\u00edficos de su comunidad y populares para su audiencia para conseguir formar parte de su comunidad, generando un impacto influyente.<\/p>\n<p><strong>7. Manifi\u00e9stese \/ Pron\u00fanciese<\/strong><br \/>\nPronunciarse sobre ciertas tem\u00e1ticas de la actualidad puede ser arriesgado, pero al mismo tiempo diferencia a su marca y hace que \u00e9stas se involucren y est\u00e9n m\u00e1s presentes en la sociedad.<\/p>\n<p>Fuente: <a href=\"http:\/\/www.marketingdirecto.com\/actualidad\/social-media-marketing\/8-estrategias-clave-para-triunfar-en-instagram\/\">marketingdirecto.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram es una de las plataformas sociales m\u00e1s grandes y m\u00e1s activas de todo el mundo. Cuenta con 400 millones de usuarios activos al mes\u00a0y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[31,16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 estrategias clave para triunfar en Instagram - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/8-estrategias-clave-para-triunfar-en-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 estrategias clave para triunfar en Instagram - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Instagram es una de las plataformas sociales m\u00e1s grandes y m\u00e1s activas de todo el mundo. Cuenta con 400 millones de usuarios activos al mes\u00a0y [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abrima.com\/blog\/8-estrategias-clave-para-triunfar-en-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/abrimawebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-16T21:04:36+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2015\/12\/instagram.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Lucia Marrou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\",\"name\":\"Abrima\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/\",\"https:\/\/www.youtube.com\/user\/abrimawebs\",\"https:\/\/www.facebook.com\/abrimawebs\/\",\"https:\/\/twitter.com\/abrimaweb\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"contentUrl\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"width\":700,\"height\":700,\"caption\":\"Abrima\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"name\":\"Blog de Tecnolog\u00eda - 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