{"id":3847,"date":"2016-02-02T20:32:48","date_gmt":"2016-02-02T20:32:48","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=3847"},"modified":"2016-02-02T20:32:48","modified_gmt":"2016-02-02T20:32:48","slug":"facebook-o-google-donde-es-mejor-colocar-mi-publicidad","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/facebook-o-google-donde-es-mejor-colocar-mi-publicidad\/","title":{"rendered":"Facebook o Google: \u00bfD\u00f3nde es mejor colocar mi publicidad"},"content":{"rendered":"
\n

Hoy queremos resolver una de las preguntas que se hacen a menudo los expertos en Marketing: \u00bfD\u00f3nde es mejor poner mi publicidad, en Facebook o en Google?<\/p>\n<\/div>\n

\n

El auge de las redes sociales, as\u00ed como el de las nuevas tecnolog\u00edas, nos lo pone cada vez m\u00e1s f\u00e1cil para llegar al cliente\u00a0final. Sin embargo, a muchos nos supone un quebradero de cabeza.<\/p>\n

Por eso hoy queremos resolver una de las preguntas que muchos expertos del Marketing se han hecho, al menos, una vez en la vida: \u00bfD\u00f3nde es mejor poner mi publicidad, en Facebook o en Google<\/strong>?<\/p>\n

Seg\u00fan la infograf\u00eda creada por Thinkdigi, todo depende. Y es que te convendr\u00e1 poner un anuncio en una u otra plataforma en funci\u00f3n de cu\u00e1l sea tu objetivo.<\/p>\n

La red social te ayudar\u00e1 a generar recuerdo de marca, mientras que el buscador m\u00e1s famoso del mundo es m\u00e1s efectivo si lo que buscas son resultados. Adem\u00e1s, el primero es m\u00e1s preciso a la hora de actuar sobre datos demogr\u00e1ficos, y suma puntos si queremos customizar nuestra publicidad.<\/p>\n

Claves para crear una estrategia online efectiva<\/a><\/h3>\n

Google, por su parte, cuenta con m\u00e1s dificultades a la hora de separar a la audiencia por datos demogr\u00e1ficos, aunque ofrece los mismos resultados que su adversario si hablamos de geolocalizaci\u00f3n.<\/p>\n

Si hablamos de retargeting, el l\u00edder\u00a0absoluto es Facebook. En cuanto a formatos, vemos que la red social es mejor para ayudar a generar engagement y que el v\u00eddeo es uno de sus puntos fuertes.<\/p>\n

Mientras tanto, la c<\/p>\n

ompa\u00f1\u00eda de Mountain View\u00a0<\/strong>gana\u00a0<\/strong>en publicidad de b\u00fasquedas y anuncios display.<\/p>\n

Y t\u00fa, \u00bfPrefieres\u00a0Google o con Facebook para colocar tus anuncios<\/strong>?<\/p>\n

\"google<\/p>\n

Fuente: ticbeat.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Hoy queremos resolver una de las preguntas que se hacen a menudo los expertos en Marketing: \u00bfD\u00f3nde es mejor poner mi publicidad, en Facebook o […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9,10,27,16],"tags":[],"yoast_head":"\nFacebook o Google: \u00bfD\u00f3nde es mejor colocar mi publicidad - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/facebook-o-google-donde-es-mejor-colocar-mi-publicidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook o Google: \u00bfD\u00f3nde es mejor colocar mi publicidad - 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