{"id":3818,"date":"2016-01-27T21:44:25","date_gmt":"2016-01-27T21:44:25","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=3818"},"modified":"2016-01-27T21:44:25","modified_gmt":"2016-01-27T21:44:25","slug":"los-ceo-huyen-de-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/","title":{"rendered":"Los CEO huyen de las redes sociales"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"\" src=\"http:\/\/cdn1.ticbeat.com\/wp-content\/uploads\/2016\/01\/CEO-redes-sociales.jpg\" alt=\"CEO redes sociales\" width=\"489\" height=\"276\" \/><\/p>\n<p>Twitter, Facebook o Instagram son los lugares favoritos de\u00a0haters y trolls\u2026y hay a quien no le gustan las cr\u00edticas. Puede que esa sea una de las razones por las que los <strong>CEO huyen de las redes sociales<\/strong>, tal y como concluye\u00a0un <a href=\"http:\/\/www.ceo.com\/social-ceo-report-2015-report\/\" target=\"_blank\" rel=\"nofollow\">estudio patrocinado por Domo<\/a>.<\/p>\n<p>El sondeo, realizado a los CEO de las empresas estadounidenses incluidas en la lista <a href=\"http:\/\/fortune.com\/fortune500\/\" target=\"_blank\" rel=\"nofollow\">Fortune 500<\/a>, ha se\u00f1alado que los m\u00e1ximos directivos reniegan de las herramientas que, en la mayor\u00eda de los casos, son usadas habitualmente por sus departamentos de Marketing.<\/p>\n<p>A pesar de que a los <strong>CEO huyan de las redes sociales<\/strong>, la encuesta refleja una tendencia a la alza de inclusi\u00f3n en estas plataformas. Y es que, en la actualidad, el 39% de los encuestados\u00a0est\u00e1n presentes en alguna de estas webs, mientras que esa cifra se situaba en el 32% hace un a\u00f1o.<\/p>\n<h3><a href=\"http:\/\/www.ticbeat.com\/socialmedia\/las-ventajas-de-ceo-activo-en-las-redes-sociales\/\">Las ventajas de un CEO activo en redes sociales<\/a><\/h3>\n<p>LinkedIn es la red social favorita por los ejecutivos, de la que forman parte el 70% de los encuestados, mientras que Twitter es la que menos les gusta, ya\u00a0que s\u00f3lo el 10% participa en ella.<\/p>\n<p>Adem\u00e1s se constat\u00f3\u00a0que el 10% participan en dos redes sociales, y que s\u00f3lo el 2,4% tienen cuentas en tres o m\u00e1s redes.<\/p>\n<p>Una de las cosas m\u00e1s llamativas de este estudio de los<strong> CEO en las redes sociales<\/strong>\u00a0confirm\u00f3 que<\/p>\n<p>s\u00f3lo dos de los encuestados tienen cuenta en YouTube, pero que m\u00e1s de 200 de ellos aparecen constantemente en v\u00eddeos de la plataforma.<\/p>\n<p>La\u00a0encuesta parece confirmar lo evidente: <a href=\"http:\/\/www.ticbeat.com\/socialmedia\/que-pasa-con-twitter\/\">Twitter tiene un futuro complicado<\/a>. De media, los CEO que est\u00e1n en Twitter publican un mensaje en la red social cada cinco d\u00edas, mientras que el a\u00f1o pasado esa cifra era de 24 horas.<\/p>\n<p>Siete de los directivos encuestados, confirmaron que nunca han usado sus cuentas en Twitter, incluida Virginia Rometty, CEO de IBM, que tiene m\u00e1s de 16.000 seguidores pero nunca ha puesto un tuit.<\/p>\n<p>Fuente: <a href=\"http:\/\/www.ticbeat.com\/cyborgcultura\/los-ceo-huyen-de-las-redes-sociales\/\">ticbeat.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter, Facebook o Instagram son los lugares favoritos de\u00a0haters y trolls\u2026y hay a quien no le gustan las cr\u00edticas. Puede que esa sea una de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los CEO huyen de las redes sociales - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los CEO huyen de las redes sociales - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Twitter, Facebook o Instagram son los lugares favoritos de\u00a0haters y trolls\u2026y hay a quien no le gustan las cr\u00edticas. Puede que esa sea una de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/abrimawebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-27T21:44:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/cdn1.ticbeat.com\/wp-content\/uploads\/2016\/01\/CEO-redes-sociales.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Lucia Marrou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\",\"name\":\"Abrima\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/\",\"https:\/\/www.youtube.com\/user\/abrimawebs\",\"https:\/\/www.facebook.com\/abrimawebs\/\",\"https:\/\/twitter.com\/abrimaweb\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"contentUrl\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"width\":700,\"height\":700,\"caption\":\"Abrima\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"name\":\"Blog de Tecnolog\u00eda - Abrima\",\"description\":\"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web\",\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.abrima.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#primaryimage\",\"url\":\"http:\/\/cdn1.ticbeat.com\/wp-content\/uploads\/2016\/01\/CEO-redes-sociales.jpg\",\"contentUrl\":\"http:\/\/cdn1.ticbeat.com\/wp-content\/uploads\/2016\/01\/CEO-redes-sociales.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#webpage\",\"url\":\"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/\",\"name\":\"Los CEO huyen de las redes sociales - Blog de Tecnolog\u00eda - Abrima\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#primaryimage\"},\"datePublished\":\"2016-01-27T21:44:25+00:00\",\"dateModified\":\"2016-01-27T21:44:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.abrima.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los CEO huyen de las redes sociales\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f\"},\"headline\":\"Los CEO huyen de las redes sociales\",\"datePublished\":\"2016-01-27T21:44:25+00:00\",\"dateModified\":\"2016-01-27T21:44:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#webpage\"},\"wordCount\":344,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/cdn1.ticbeat.com\/wp-content\/uploads\/2016\/01\/CEO-redes-sociales.jpg\",\"articleSection\":[\"Redes Sociales\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f\",\"name\":\"Ana Lucia Marrou\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g\",\"caption\":\"Ana Lucia Marrou\"},\"url\":\"https:\/\/www.abrima.com\/blog\/author\/anilu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los CEO huyen de las redes sociales - Blog de Tecnolog\u00eda - Abrima","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/","og_locale":"es_ES","og_type":"article","og_title":"Los CEO huyen de las redes sociales - Blog de Tecnolog\u00eda - Abrima","og_description":"Twitter, Facebook o Instagram son los lugares favoritos de\u00a0haters y trolls\u2026y hay a quien no le gustan las cr\u00edticas. Puede que esa sea una de [&hellip;]","og_url":"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/","og_site_name":"Blog de Tecnolog\u00eda - Abrima","article_publisher":"https:\/\/www.facebook.com\/abrimawebs\/","article_published_time":"2016-01-27T21:44:25+00:00","og_image":[{"url":"http:\/\/cdn1.ticbeat.com\/wp-content\/uploads\/2016\/01\/CEO-redes-sociales.jpg"}],"twitter_misc":{"Escrito por":"Ana Lucia Marrou","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.abrima.com\/blog\/#organization","name":"Abrima","url":"https:\/\/www.abrima.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/","https:\/\/www.youtube.com\/user\/abrimawebs","https:\/\/www.facebook.com\/abrimawebs\/","https:\/\/twitter.com\/abrimaweb"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","contentUrl":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","width":700,"height":700,"caption":"Abrima"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.abrima.com\/blog\/#website","url":"https:\/\/www.abrima.com\/blog\/","name":"Blog de Tecnolog\u00eda - Abrima","description":"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web","publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.abrima.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#primaryimage","url":"http:\/\/cdn1.ticbeat.com\/wp-content\/uploads\/2016\/01\/CEO-redes-sociales.jpg","contentUrl":"http:\/\/cdn1.ticbeat.com\/wp-content\/uploads\/2016\/01\/CEO-redes-sociales.jpg"},{"@type":"WebPage","@id":"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#webpage","url":"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/","name":"Los CEO huyen de las redes sociales - Blog de Tecnolog\u00eda - Abrima","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#primaryimage"},"datePublished":"2016-01-27T21:44:25+00:00","dateModified":"2016-01-27T21:44:25+00:00","breadcrumb":{"@id":"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.abrima.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Los CEO huyen de las redes sociales"}]},{"@type":"Article","@id":"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#article","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#webpage"},"author":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f"},"headline":"Los CEO huyen de las redes sociales","datePublished":"2016-01-27T21:44:25+00:00","dateModified":"2016-01-27T21:44:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#webpage"},"wordCount":344,"commentCount":0,"publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#primaryimage"},"thumbnailUrl":"http:\/\/cdn1.ticbeat.com\/wp-content\/uploads\/2016\/01\/CEO-redes-sociales.jpg","articleSection":["Redes Sociales"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.abrima.com\/blog\/los-ceo-huyen-de-las-redes-sociales\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f","name":"Ana Lucia Marrou","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g","caption":"Ana Lucia Marrou"},"url":"https:\/\/www.abrima.com\/blog\/author\/anilu\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/3818"}],"collection":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/comments?post=3818"}],"version-history":[{"count":1,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/3818\/revisions"}],"predecessor-version":[{"id":3819,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/3818\/revisions\/3819"}],"wp:attachment":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/media?parent=3818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/categories?post=3818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/tags?post=3818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}