{"id":3803,"date":"2016-01-21T16:35:55","date_gmt":"2016-01-21T16:35:55","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=3803"},"modified":"2016-01-21T16:35:55","modified_gmt":"2016-01-21T16:35:55","slug":"google-presenta-el-servicio-de-anuncios-en-tiempo-real-para-anunciarse-en-grandes-eventos","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/google-presenta-el-servicio-de-anuncios-en-tiempo-real-para-anunciarse-en-grandes-eventos\/","title":{"rendered":"Google presenta el servicio de anuncios en tiempo real para anunciarse en grandes eventos"},"content":{"rendered":"<div id=\"attachment_250586\" class=\"wp-caption aligncenter\" style=\"width: 610px;\"><img loading=\"lazy\" class=\" wp-image-250586\" src=\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/01\/RealTime-Ads.jpg\" alt=\"Imagen: VentureBeat\" width=\"600\" height=\"445\" \/><\/p>\n<p class=\"wp-caption-text\">\n<\/div>\n<p>No cabe duda de que los grandes eventos en directo despiertan no s\u00f3lo el inter\u00e9s de los propios usuarios sino tambi\u00e9n el de los propios anunciantes, quienes quieren estar presentes para poder captar el mayor n\u00famero de clientes posibles.<\/p>\n<p>En este sentido, Google ha presentado esta ma\u00f1ana en un evento de prensa en Nueva York su nuevo servicio llamado Real-Time Ads, o anuncios en tiempo real, donde permitir\u00e1 a las marcas formar parte de las conversaciones con los usuarios.<br \/>\n<span id=\"more-250584\"><\/span><br \/>\nEn este sentido, Google se\u00f1ala que est\u00e1 abriendo la beta de su nuevo servicio de anuncios en tiempo real a m\u00e1s marcas, teniendo adem\u00e1s la intenci\u00f3n de seguir ampliando el alcance a m\u00e1s marcas a finales de este a\u00f1o.<\/p>\n<p>La idea es que las marcas que se acojan a este nuevo servicio puedan ofrecer inmediatamente sus anuncios en tiempo real, pudiendo ser mostrados tanto en YouTube como en las aplicaciones y sitios web que formen parte de la red publicitaria Display de Google, con la posibilidad de a\u00f1adir mensajes contextualizados a los propios eventos.<\/p>\n<p>Google afirma que previamente ha estado probando su nuevo servicio en fase beta limitada con EA Games y American Express y que la gran prueba llegar\u00e1 con el evento de la Super Bowl, donde la operadora Comcast y la plataforma de creaci\u00f3n visual de sitios web Wix har\u00e1n uso del servicio a lo largo de la duraci\u00f3n del evento.<\/p>\n<p>Fuente: <a href=\"http:\/\/wwwhatsnew.com\/2016\/01\/20\/google-presenta-el-servicio-de-anuncios-de-tiempo-real-para-anunciarse-en-grandes-eventos\/\">wwwhatsnew.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No cabe duda de que los grandes eventos en directo despiertan no s\u00f3lo el inter\u00e9s de los propios usuarios sino tambi\u00e9n el de los propios [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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