{"id":3780,"date":"2016-01-14T20:50:36","date_gmt":"2016-01-14T20:50:36","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=3780"},"modified":"2016-01-14T20:50:36","modified_gmt":"2016-01-14T20:50:36","slug":"como-triunfar-en-instagram-si-eres-una-marca","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/","title":{"rendered":"C\u00f3mo triunfar en Instagram si eres una marca"},"content":{"rendered":"<p><img src=\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/01\/captura-1031-730x403.jpg\" alt=\"Instagram\" \/><\/p>\n<p>El motivo para estar en Instagram es obvio y los datos est\u00e1n de nuestro lado. Seg\u00fan el Informe Mobile en Espa\u00f1a y en el Mundo 2015 de Ditrendia, el a\u00f1o pasado cont\u00e1bamos ya con m\u00e1s de 7.300 millones de dispositivos en el planeta, con lo que por primera vez el n\u00famero de tel\u00e9fonos m\u00f3viles super\u00f3 al n\u00famero de personas. Adem\u00e1s, tambi\u00e9n el promedio de tiempo diario que los usuarios pasan frente al m\u00f3vil (177 minutos) rebas\u00f3 el promedio de tiempo que invierten frente a la televisi\u00f3n (168 minutos). Por \u00faltimo, descubrimos que 7 de cada 10 espa\u00f1oles que poseen un smartphone se conectan todos los d\u00edas a trav\u00e9s de este dispositivo, y m\u00e1s de la mitad durante m\u00e1s de treinta minutos. Todo esto demuestra la importancia que tiene este dispositivo en nuestras vidas.<\/p>\n<p><strong>Si hablamos de los motivos por los que estar en Instagram si somos una marca, existen varios que tener en cuenta:<\/strong><\/p>\n<p>1 \u2013 Se contabilizan m\u00e1s 300 millones de usuarios activos.<br \/>\n2 \u2013 Los usuarios se han convertido en los creadores de contenido sobre marcas.<br \/>\n3 \u2013 El contenido se ve s\u00ed o s\u00ed, ya que no existe un algoritmo como el EdgeRank de Facebook que da prioridad a nuestros intereses.<br \/>\n4 \u2013 Es la red social con m\u00e1s engagement, ya que existe mayor n\u00famero de interacciones que en Facebook o Twitter.<\/p>\n<p>Fuente: <a href=\"http:\/\/wwwhatsnew.com\/2016\/01\/14\/como-triunfar-en-instagram-si-eres-una-marca\/\">wwwhatsnew.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El motivo para estar en Instagram es obvio y los datos est\u00e1n de nuestro lado. Seg\u00fan el Informe Mobile en Espa\u00f1a y en el Mundo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[15,16,23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo triunfar en Instagram si eres una marca - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo triunfar en Instagram si eres una marca - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"El motivo para estar en Instagram es obvio y los datos est\u00e1n de nuestro lado. Seg\u00fan el Informe Mobile en Espa\u00f1a y en el Mundo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/abrimawebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-14T20:50:36+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/01\/captura-1031-730x403.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Lucia Marrou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\",\"name\":\"Abrima\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/\",\"https:\/\/www.youtube.com\/user\/abrimawebs\",\"https:\/\/www.facebook.com\/abrimawebs\/\",\"https:\/\/twitter.com\/abrimaweb\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"contentUrl\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"width\":700,\"height\":700,\"caption\":\"Abrima\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"name\":\"Blog de Tecnolog\u00eda - Abrima\",\"description\":\"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web\",\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.abrima.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#primaryimage\",\"url\":\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/01\/captura-1031-730x403.jpg\",\"contentUrl\":\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/01\/captura-1031-730x403.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#webpage\",\"url\":\"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/\",\"name\":\"C\u00f3mo triunfar en Instagram si eres una marca - Blog de Tecnolog\u00eda - Abrima\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#primaryimage\"},\"datePublished\":\"2016-01-14T20:50:36+00:00\",\"dateModified\":\"2016-01-14T20:50:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.abrima.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo triunfar en Instagram si eres una marca\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f\"},\"headline\":\"C\u00f3mo triunfar en Instagram si eres una marca\",\"datePublished\":\"2016-01-14T20:50:36+00:00\",\"dateModified\":\"2016-01-14T20:50:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#webpage\"},\"wordCount\":244,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/01\/captura-1031-730x403.jpg\",\"articleSection\":[\"Marketing Digital\",\"Redes Sociales\",\"Tecnolog\u00eda y Futuro\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f\",\"name\":\"Ana Lucia Marrou\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g\",\"caption\":\"Ana Lucia Marrou\"},\"url\":\"https:\/\/www.abrima.com\/blog\/author\/anilu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo triunfar en Instagram si eres una marca - Blog de Tecnolog\u00eda - Abrima","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo triunfar en Instagram si eres una marca - Blog de Tecnolog\u00eda - Abrima","og_description":"El motivo para estar en Instagram es obvio y los datos est\u00e1n de nuestro lado. Seg\u00fan el Informe Mobile en Espa\u00f1a y en el Mundo [&hellip;]","og_url":"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/","og_site_name":"Blog de Tecnolog\u00eda - Abrima","article_publisher":"https:\/\/www.facebook.com\/abrimawebs\/","article_published_time":"2016-01-14T20:50:36+00:00","og_image":[{"url":"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/01\/captura-1031-730x403.jpg"}],"twitter_misc":{"Escrito por":"Ana Lucia Marrou","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.abrima.com\/blog\/#organization","name":"Abrima","url":"https:\/\/www.abrima.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/","https:\/\/www.youtube.com\/user\/abrimawebs","https:\/\/www.facebook.com\/abrimawebs\/","https:\/\/twitter.com\/abrimaweb"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","contentUrl":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","width":700,"height":700,"caption":"Abrima"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.abrima.com\/blog\/#website","url":"https:\/\/www.abrima.com\/blog\/","name":"Blog de Tecnolog\u00eda - Abrima","description":"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web","publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.abrima.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#primaryimage","url":"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/01\/captura-1031-730x403.jpg","contentUrl":"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/01\/captura-1031-730x403.jpg"},{"@type":"WebPage","@id":"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#webpage","url":"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/","name":"C\u00f3mo triunfar en Instagram si eres una marca - Blog de Tecnolog\u00eda - Abrima","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#primaryimage"},"datePublished":"2016-01-14T20:50:36+00:00","dateModified":"2016-01-14T20:50:36+00:00","breadcrumb":{"@id":"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.abrima.com\/blog\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo triunfar en Instagram si eres una marca"}]},{"@type":"Article","@id":"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#article","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#webpage"},"author":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f"},"headline":"C\u00f3mo triunfar en Instagram si eres una marca","datePublished":"2016-01-14T20:50:36+00:00","dateModified":"2016-01-14T20:50:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#webpage"},"wordCount":244,"commentCount":0,"publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#primaryimage"},"thumbnailUrl":"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2016\/01\/captura-1031-730x403.jpg","articleSection":["Marketing Digital","Redes Sociales","Tecnolog\u00eda y Futuro"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.abrima.com\/blog\/como-triunfar-en-instagram-si-eres-una-marca\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f","name":"Ana Lucia Marrou","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g","caption":"Ana Lucia Marrou"},"url":"https:\/\/www.abrima.com\/blog\/author\/anilu\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/3780"}],"collection":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/comments?post=3780"}],"version-history":[{"count":1,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/3780\/revisions"}],"predecessor-version":[{"id":3781,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/3780\/revisions\/3781"}],"wp:attachment":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/media?parent=3780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/categories?post=3780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/tags?post=3780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}