{"id":3625,"date":"2015-11-27T17:54:24","date_gmt":"2015-11-27T17:54:24","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=3625"},"modified":"2015-11-27T17:54:24","modified_gmt":"2015-11-27T17:54:24","slug":"el-54-de-las-pymes-ya-tiene-presencia-en-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/el-54-de-las-pymes-ya-tiene-presencia-en-las-redes-sociales\/","title":{"rendered":"El 54% de las pymes ya tiene presencia en las redes sociales"},"content":{"rendered":"<p><a href=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2015\/11\/shutterstock_274000694.jpg\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-31151\" src=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2015\/11\/shutterstock_274000694-595x397.jpg\" alt=\"shutterstock_274000694\" width=\"595\" height=\"397\" \/><\/a><\/p>\n<p>M\u00e1s de la mitad de las pymes espa\u00f1olas ya tiene presencia en las redes sociales, seg\u00fan el informe \u201c<strong>Uso de las TIC. Radiograf\u00eda de la Pyme<\/strong>\u201d, que acaba de publicar Sage.<\/p>\n<p>El crecimiento es muy notable teniendo en cuenta que hace s\u00f3lo tres a\u00f1os el porcentaje rozaba el 20%. Aunque habr\u00eda que analizar qu\u00e9 tipo de presencia posee cada empresa (porque estar de una forma no planificada o gestionada no tiene mucho sentido), el dato sirve para destacar la importancia que las peque\u00f1as compa\u00f1\u00edas est\u00e1n dando a las redes sociales, aunque s\u00f3lo sea porque su competencia ya est\u00e1 en ellas y no quieren quedarse atr\u00e1s.<\/p>\n<p>Seg\u00fan la encuesta realizada por Sage, el 46% de las peque\u00f1as y medianas empresas en Espa\u00f1a ya est\u00e1 en Facebook. Esta es la red social que, de lejos, aglutina m\u00e1s presencia de peque\u00f1as compa\u00f1\u00edas.<\/p>\n<p>Le sigue <strong>Twitter, donde ya se encuentra el 14% de las empresas<\/strong> y LinkedIn, en la que ha abierto un perfil el 8% de las empresas. Menor presencia registra ya Tuenti (3%), reconvertida en operadora m\u00f3vil virtual, y Xing (0,1%), cuya implantaci\u00f3n, <a href=\"http:\/\/www.trecebits.com\/2010\/12\/22\/xing-se-reenfoca-y-reduce-el-equipo-en-espana\/\" target=\"_blank\">desde que abandon\u00f3 Espa\u00f1a<\/a>, es meramente testimonial.<\/p>\n<h2>\u00bfPara qu\u00e9 quieren estar las pymes en las redes sociales?<\/h2>\n<p>Una cosa es estar, y otra muy distinta es gestionar las plataformas con un objetivo claro. A\u00fan as\u00ed, seg\u00fan el informe de Sage, el 63% de los encuestados se\u00f1al\u00f3 que su compa\u00f1\u00eda estaba en las redes sociales \u201cpara comunicarse con los clientes\u201d.<\/p>\n<p>El 43% destac\u00f3 que su presencia se limita a ofrecer servicios y atenci\u00f3n a los clientes y el 37%, a <strong>relacionarse con o entre profesionales influyentes<\/strong>, as\u00ed como a generar contactos valiosos.<\/p>\n<p>Servir de apoyo a la venta online (8%), de tabl\u00f3n de anuncios para promociones e informaciones puntuales (7%) o lograr notoriedad e imagen de marca (7%) son otros de los objetivos que se marcan las peque\u00f1as compa\u00f1\u00edas espa\u00f1olas en las redes sociales.<\/p>\n<p>FUENTE: <a href=\"http:\/\/www.trecebits.com\/2015\/11\/25\/el-54-de-las-pymes-ya-tiene-presencia-en-las-redes-sociales\/\">trecebits.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s de la mitad de las pymes espa\u00f1olas ya tiene presencia en las redes sociales, seg\u00fan el informe \u201cUso de las TIC. Radiograf\u00eda de la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[18,16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El 54% de las pymes ya tiene presencia en las redes sociales - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/el-54-de-las-pymes-ya-tiene-presencia-en-las-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 54% de las pymes ya tiene presencia en las redes sociales - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"M\u00e1s de la mitad de las pymes espa\u00f1olas ya tiene presencia en las redes sociales, seg\u00fan el informe \u201cUso de las TIC. 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