{"id":3602,"date":"2015-11-23T17:35:18","date_gmt":"2015-11-23T17:35:18","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=3602"},"modified":"2015-11-23T17:35:18","modified_gmt":"2015-11-23T17:35:18","slug":"micro-momentos","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/micro-momentos\/","title":{"rendered":"Micro-Momentos: Think with Google."},"content":{"rendered":"<p>Momentos Quiero Saber. Momentos Quiero Ir. Momentos Quiero Hacer. Momentos Quiero Comprar. Son todos los micro-momentos en que viven los consumidores y son el nuevo campo de batalla para las marca.<\/p>\n<p><img class=\"aligncenter\" src=\"http:\/\/www.luismaram.com\/wp-content\/uploads\/2015\/05\/que-son-los-micro-momentos-700x394.jpg\" alt=\"\" \/><\/p>\n<p>Los dispositivos m\u00f3viles han cambiado para siempre la forma en que vivimos, transformando a su vez nuestras relaciones con las marcas. Esta nueva realidad ha fragmentado el camino del consumidor en miles de micro-momentos que suceden en tiempo real. Cada uno es una oportunidad \u00fanica para las marcas de influenciar las decisiones y preferencias del consumidor.<\/p>\n<h4>El momento es ahora<\/h4>\n<p>Los smartphones nos permiten actuar en el momento ante una necesidad. Ya sea que queramos aprender, saber, hacer o comprar algo, podemos tomar acci\u00f3n en el instante.<\/p>\n<h4>Respuestas relevantes<\/h4>\n<p>Cuando actuamos sobre lo que necesitamos en el momento, nuestras expectativas son altas y nuestra paciencia es limitada. Esto hace que la calidad, la relevancia y la pertinencia del mensaje sea m\u00e1s importante que nunca.<\/p>\n<h4>Lograr consumidores fieles<\/h4>\n<p>Nuestras preferencias y compras son moldeadas en estos micro-momentos. En \u00faltima instancia, las marcas que mejor hagan frente a las necesidades de sus consumidores en cada momento ser\u00e1n las ganadoras.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Momentos Quiero Saber. Momentos Quiero Ir. Momentos Quiero Hacer. Momentos Quiero Comprar. Son todos los micro-momentos en que viven los consumidores y son el nuevo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,27,11,12,13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Micro-Momentos: Think with Google. - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/micro-momentos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Micro-Momentos: Think with Google. - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Momentos Quiero Saber. 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