{"id":353,"date":"2013-10-11T14:09:00","date_gmt":"2013-10-11T14:09:00","guid":{"rendered":"http:\/\/abrima.com\/blog\/?p=353"},"modified":"2013-10-19T03:39:08","modified_gmt":"2013-10-19T03:39:08","slug":"el-marketing-de-contenidos-apuesta-estrella-de-las-empresas-b2b-infografia","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/el-marketing-de-contenidos-apuesta-estrella-de-las-empresas-b2b-infografia\/","title":{"rendered":"El marketing de contenidos, apuesta estrella de las empresas B2B \u2013 Infograf\u00eda"},"content":{"rendered":"<div><img loading=\"lazy\" alt=\"\" src=\"http:\/\/cdn3.ticbeat.com\/wp-content\/uploads\/2013\/10\/nivea_branded_content-590x260.jpg\" width=\"354\" height=\"156\" \/><\/div>\n<p><strong>Un 93% de las empresas que trabajan en el sector del B2B (business to business) conf\u00edan en el marketing de contenidos para construir su imagen de marca y generar m\u00e1s demanda<\/strong>. As\u00ed lo afirma\u00a0<a href=\"http:\/\/contentmarketinginstitute.com\/2013\/10\/2014-b2b-content-marketing-research\/\">un estudio<\/a>\u00a0realizado por el proveedor de servicios en la nube<strong>Brightcove<\/strong>, el\u00a0<strong>Content Marketing Institute<\/strong>\u00a0y\u00a0<strong>MarketingProfs<\/strong>, en el que han participado m\u00e1s de 1.200 profesionales de este campo y cuyos resultados han sido recogidos en una infograf\u00eda.<\/p>\n<p>Asimismo, los encuestados manifestaron una significativa mejor\u00eda en su uso de esta herramienta. Seg\u00fan el estudio,\u00a0<strong>el 42% de los consultados se declara m\u00e1s eficaz en el manejo del marketing de contenidos que en 2012<\/strong>.<\/p>\n<p>La investigaci\u00f3n parte del inter\u00e9s exponencial que el marketing de contenidos ha estado generando desde hace a\u00f1os, y se debe a otras pruebas m\u00e1s tangibles, como\u00a0<strong>el presupuesto que los departamentos de marketing destinan a estas t\u00e9cnicas<\/strong>. Seg\u00fan el informe, ahora mismo se sit\u00faa cerca de un tercio de cada partida actual.<\/p>\n<p>La investigaci\u00f3n concluye, adem\u00e1s, que, si\u00a0<strong>bien la primera meta del marketing de contenidos es que se conozca m\u00e1s la marca a la que representa<\/strong>, empiezan a entrar en juego otros elementos para medir su eficacia, como el\u00a0<strong>tr\u00e1fico web<\/strong>\u00a0y los\u00a0<strong>contactos de ventas de calidad<\/strong>.<\/p>\n<p>Las plataformas preferidas por los profesionales para desempe\u00f1ar sus labores en el marketing de contenidos son\u00a0<strong>LinkedIn<\/strong>\u00a0(91%),\u00a0<strong>Twitter<\/strong>\u00a0(85%),\u00a0<strong>Facebook<\/strong>\u00a0(81%) y\u00a0<strong>YouTube<\/strong>\u00a0(73%), puesto que los v\u00eddeos, se\u00f1ala el informe en referencia a esta \u00faltima, est\u00e1n ganando especial protagonismo dentro de los contenidos que se comparten.<\/p>\n<p><a href=\"http:\/\/cdn1.ticbeat.com\/wp-content\/uploads\/2013\/10\/b2b-cmi-infographic-800.jpg\">INFOGRAF\u00cdA AQU\u00cd<\/a><\/p>\n<p>FUENTE: <a href=\"http:\/\/www.ticbeat.com\/tecnologias\/marketing-contenidos-apuesta-estrella-de-las-empresas-b2b-infografia\/\">ticbeat.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un 93% de las empresas que trabajan en el sector del B2B (business to business) conf\u00edan en el marketing de contenidos para construir su imagen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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