{"id":3435,"date":"2015-10-17T03:39:31","date_gmt":"2015-10-17T03:39:31","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=3435"},"modified":"2015-10-17T03:39:31","modified_gmt":"2015-10-17T03:39:31","slug":"como-estan-utilizando-instagram-las-marcas","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/como-estan-utilizando-instagram-las-marcas\/","title":{"rendered":"\u00bfC\u00f3mo est\u00e1n utilizando Instagram las marcas?"},"content":{"rendered":"<p><a href=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2013\/01\/instagram-facebook.jpg\"><img loading=\"lazy\" class=\"aligncenter  wp-image-17359\" src=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2013\/01\/instagram-facebook.jpg\" alt=\"instagram-facebook\" width=\"592\" height=\"383\" \/><\/a><\/p>\n<p>Instagram vive un momento muy dulce. En los \u00faltimos nueve meses la compa\u00f1\u00eda ha logrado sumar 100 millones de usuarios activos nuevos, con lo que su base de usuarios ya supera los 400 millones de personas que, al menos, utilizan la plataforma una vez al mes.<\/p>\n<p>De todos ellos, un n\u00famero cada vez m\u00e1s elevado corresponde a empresas que abren un perfil corporativo en la app de fotograf\u00edas de moda. Pero\u2026 \u00bfC\u00f3mo la est\u00e1n utilizando?<\/p>\n<p>Seg\u00fan la compa\u00f1\u00eda Quintly, que se encarga de realizar anal\u00edticas de las redes sociales, de forma cada vez m\u00e1s activa. La consultora ha analizado m\u00e1s de 6.000 perfiles de marcas en Instagram y los ha comparado con m\u00e1s de 120.000 P\u00e1ginas de Facebook que fueran similares para elaborar su <a href=\"https:\/\/www.quintly.com\/blog\/2015\/10\/instagram-study-q2\/\" target=\"_blank\">Estudio sobre Instagram<\/a> correspondiente al segundo trimestre de 2015.<\/p>\n<p>Las conclusiones de este informe con interesantes. Por ejemplo, se\u00f1ala que <strong>las marcas, de media, publican 1,11 veces al d\u00eda<\/strong>. Esto supone un crecimiento en comparaci\u00f3n lo que lo hac\u00edan en el primer trimestre del a\u00f1o, cuando la media fue de 0,89 posts al d\u00eda. A\u00fan as\u00ed, en Facebook las empresas publican m\u00e1s (una media de 1,48 veces).<a href=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2015\/10\/Instagram_IRate.png\"><img loading=\"lazy\" class=\"aligncenter  wp-image-30702\" src=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2015\/10\/Instagram_IRate-595x405.png\" alt=\"Instagram_IRate\" width=\"552\" height=\"376\" \/><\/a><\/p>\n<p>Sin embargo Instagram bate a Facebook en cuanto a ratio de crecimiento de usuarios. La app de fotograf\u00edas lo situ\u00f3 en el segundo trimestre del a\u00f1o en el 17,7%, mientras que Facebook creci\u00f3 en un 1,48%. Precisamente este incremento del ratio de usuarios provoca que el porcentaje de interacciones en Instagram sea menor que en Facebook durante el periodo analizado, seg\u00fan Quintly.<\/p>\n<p>Adem\u00e1s, las marcas cada vez publican m\u00e1s v\u00eddeos. En el segundo trimestre del a\u00f1o <strong>el 10,23% de los post que publicaron fueron v\u00eddeos<\/strong>, mientras que en el primer trimestre s\u00f3lo inclu\u00eda v\u00eddeo el 6,22% de las publicaciones.<\/p>\n<p>Las P\u00e1ginas de Facebook que tienen m\u00e1s de 100.000 \u201cme gustas\u201d publican m\u00e1s a menudo que aquellas que tienen menos \u201clikes\u201d, seg\u00fan el estudio.<\/p>\n<p>Fuente: <a href=\"http:\/\/www.trecebits.com\/2015\/10\/16\/como-estan-utilizando-instagram-las-marcas\/\">Trecebits<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram vive un momento muy dulce. En los \u00faltimos nueve meses la compa\u00f1\u00eda ha logrado sumar 100 millones de usuarios activos nuevos, con lo que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo est\u00e1n utilizando Instagram las marcas? - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/como-estan-utilizando-instagram-las-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo est\u00e1n utilizando Instagram las marcas? - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Instagram vive un momento muy dulce. 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