{"id":3380,"date":"2015-09-24T01:22:21","date_gmt":"2015-09-24T01:22:21","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=3380"},"modified":"2015-09-24T01:22:21","modified_gmt":"2015-09-24T01:22:21","slug":"conclusiones-tras-analizar-500-millones-de-posts-en-facebook","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/conclusiones-tras-analizar-500-millones-de-posts-en-facebook\/","title":{"rendered":"Conclusiones tras analizar 500 millones de posts en Facebook"},"content":{"rendered":"<p><img src=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2014\/11\/shutterstock_94168588-595x398.jpg\" alt=\"Facebook\" \/><\/p>\n<p>\u00bfC\u00f3mo utilizan Facebook la mayor\u00eda de los usuarios? \u00bfA qu\u00e9 horas prefieren publicar quienes gestionan una p\u00e1gina corporativa?<\/p>\n<p>Estas son algunas preguntas a las que da respuesta un <a href=\"https:\/\/blog.bufferapp.com\/facebook-data-study-insights\" target=\"_blank\">estudio<\/a> realizado por BuzzSumo, que ha analizado 500 millones de publicaciones en Facebook para conocer cu\u00e1ndo, c\u00f3mo y de qu\u00e9 manera est\u00e1n las marcas realizando actualizaciones en la red social.<\/p>\n<p>Las publicaciones, que han sido recopiladas durante los \u00faltimos ocho meses, corresponden a m\u00e1s de tres millones de p\u00e1ginas corporativas distintas.<\/p>\n<p>Las conclusiones son m\u00e1s que interesantes y te podr\u00edan servir para ajustar la manera en la que t\u00fa realizas la gesti\u00f3n de tus perfiles: \u00bfQuieres publicar cuando lo hacen la mayor\u00eda de los usuarios? \u00bfQu\u00e9 d\u00edas est\u00e1n menos saturados de publicaciones corporativas? Veamos los resultados:<\/p>\n<ul>\n<li>\n<h2><strong>Cu\u00e1ndo publican m\u00e1s<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>La mayor parte de los post se publican en horas laborales (hasta dos terceras partes del total). El momento del d\u00eda en el que m\u00e1s publicaciones se realizan es entre las 10 de la ma\u00f1ana y las 13 horas. Por el contrario, cuando menos se publica por a \u00faltima hora de la noche (entre las 23 horas y las 02 de la madrugada). Son datos l\u00f3gicos.<\/p>\n<p><a href=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2015\/09\/1.jpg\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-30359\" src=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2015\/09\/1-595x499.jpg\" alt=\"1\" width=\"595\" height=\"499\" \/><\/a><\/p>\n<p>Los d\u00edas en los que las marcas publican m\u00e1s son los martes y los mi\u00e9rcoles, sin embargo, s\u00e1bados y domingos la actividad baja considerablemente, hasta un 40%.<\/p>\n<p>Si se combinan los dos datos analizados, resulta que el d\u00eda y momento de la semana en el que las marcas m\u00e1s publican son los mi\u00e9rcoles a las 11 de la ma\u00f1ana.<\/p>\n<p>Por el contrario, la peor hora de la semana en cuanto a n\u00famero de publicaciones corporativas en Facebook son las 10 de la noche del domingo.<\/p>\n<p><a href=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2015\/09\/2.jpg\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-30360\" src=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2015\/09\/2-595x499.jpg\" alt=\"2\" width=\"595\" height=\"499\" \/><\/a><\/p>\n<ul>\n<li>\n<h2><strong>\u00bfQu\u00e9 se publica?<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>Seg\u00fan el informe, los tipos de contenidos que m\u00e1s publican las marcas son fotograf\u00edas (sin enlace), preguntas, v\u00eddeos, regalos, enlaces (con o sin imagen) y cupones o promociones.<\/p>\n<p>A la hora de hacer preguntas\u2026 \u00e9stas suelen dirigirse a preguntar \u00bfQu\u00e9\u2026?, \u00bfPor qu\u00e9\u2026? Y \u00bfQui\u00e9n\u2026? Principalmente.<\/p>\n<ul>\n<li>\n<h2><strong>Herramientas utilizadas<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>A la hora de realizar una publicaci\u00f3n en Facebook, las marcas usan mayoritariamente la propia red social. Si se apoyan de alguna herramienta, Hootsuite, Instagram, Twitter y Buffer son, por este orden, las m\u00e1s empleadas.<\/p>\n<p><a href=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2015\/09\/4.jpg\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-30361\" src=\"http:\/\/www.trecebits.com\/wp-content\/uploads\/2015\/09\/4-595x499.jpg\" alt=\"4\" width=\"595\" height=\"499\" \/><\/a>Fuente: <a href=\"http:\/\/www.trecebits.com\/2015\/09\/23\/conclusiones-tras-analizar-500-millones-de-posts-en-facebook\/\">Trecebits<\/a><\/p>\n<div class=\"social4in\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo utilizan Facebook la mayor\u00eda de los usuarios? \u00bfA qu\u00e9 horas prefieren publicar quienes gestionan una p\u00e1gina corporativa? Estas son algunas preguntas a las que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conclusiones tras analizar 500 millones de posts en Facebook - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/conclusiones-tras-analizar-500-millones-de-posts-en-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conclusiones tras analizar 500 millones de posts en Facebook - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo utilizan Facebook la mayor\u00eda de los usuarios? \u00bfA qu\u00e9 horas prefieren publicar quienes gestionan una p\u00e1gina corporativa? 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