{"id":3372,"date":"2015-09-18T14:55:01","date_gmt":"2015-09-18T14:55:01","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=3372"},"modified":"2015-09-18T14:55:25","modified_gmt":"2015-09-18T14:55:25","slug":"el-93-de-peruanos-usan-las-redes-sociales-para-buscar-noticias-o-informacion-de-interes","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/el-93-de-peruanos-usan-las-redes-sociales-para-buscar-noticias-o-informacion-de-interes\/","title":{"rendered":"El 93% de peruanos usan las redes sociales para buscar noticias o informaci\u00f3n de inter\u00e9s"},"content":{"rendered":"<p>El \u00faltimo estudio que realiz\u00f3 ComScore sobre el \u2018Futuro digital\u2019 de Am\u00e9rica Latina, analiza factores como la penetraci\u00f3n de espectadores, crecimiento de fans y seguidores.<\/p>\n<p>En el informe se puede observar que Argentina (95%), Brasil (93%), Chile (86%) y M\u00e9xico (83% ) ocupan los primeros lugares en penetraci\u00f3n de espectadores de contenidos de entretenimiento por internet.<\/p>\n<p>En cuanto a redes sociales, Chile es el l\u00edder con 99% de penetraci\u00f3n; seguido de Brasil 89%; M\u00e9xico 87%, Argentina 77% y Colombia con 71%.<\/p>\n<p>En cuanto al uso de redes, Facebook, que tiene el nivel de penetraci\u00f3n por usuario m\u00e1s alto, registr\u00f3 en 2014 un crecimiento moderado. La expansi\u00f3n de seguidores de esta red fue de 87%; mientras que la de Twitter fue de 350% e Instagram registr\u00f3 tasas de crecimiento de 5.254%. Es decir, que el inter\u00e9s por Instagram y Twitter se ha multiplicado en los \u00faltimos a\u00f1os.<\/p>\n<p>El informe muestra que en el tema de audiencia, la regi\u00f3n concentra 9,5% de la global y la poblaci\u00f3n que m\u00e1s utiliza internet est\u00e1 entre 14-24 a\u00f1os. Solo 8% es mayor de 55 a\u00f1os.<\/p>\n<p>Pese a que los niveles de penetraci\u00f3n son bajos y las conexiones no son las de mayor velocidad, el crecimiento ha sido sostenido.<\/p>\n<p><strong>Argentina y Per\u00fa donde m\u00e1s leen noticias<\/strong><br \/>\nArgentina, Per\u00fa, Colombia y Uruguay lideran en espectadores de noticias o informaci\u00f3n de inter\u00e9s a trav\u00e9s de internet. Estos pa\u00edses tienen una penetraci\u00f3n de mercado en esta categor\u00eda de 96%, 93%, 90% y 90%, respectivamente. Seg\u00fan el informe de ComScore, el sistema operativo que m\u00e1s utilizan los usuarios de redes en Am\u00e9rica Latina es Android. En el sistema iOS, Puerto Rico, Chile, Venezuela y Brasil son los que tienen mayor participaci\u00f3n con 20%, 17%, 12% y 11%.<\/p>\n<p><img class=\"alwaysThinglink\" style=\"max-width: 100%;\" src=\"\/\/cdn.thinglink.me\/api\/image\/701221554972786689\/1024\/10\/scaletowidth#tl-701221554972786689;1043138249'\" alt=\"\" \/><script src=\"\/\/cdn.thinglink.me\/jse\/embed.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El \u00faltimo estudio que realiz\u00f3 ComScore sobre el \u2018Futuro digital\u2019 de Am\u00e9rica Latina, analiza factores como la penetraci\u00f3n de espectadores, crecimiento de fans y seguidores. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El 93% de peruanos usan las redes sociales para buscar noticias o informaci\u00f3n de inter\u00e9s - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/el-93-de-peruanos-usan-las-redes-sociales-para-buscar-noticias-o-informacion-de-interes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 93% de peruanos usan las redes sociales para buscar noticias o informaci\u00f3n de inter\u00e9s - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"El \u00faltimo estudio que realiz\u00f3 ComScore sobre el \u2018Futuro digital\u2019 de Am\u00e9rica Latina, analiza factores como la penetraci\u00f3n de espectadores, crecimiento de fans y seguidores. 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