{"id":323,"date":"2013-10-07T16:55:16","date_gmt":"2013-10-07T16:55:16","guid":{"rendered":"http:\/\/abrima.com\/blog\/?p=323"},"modified":"2013-10-19T03:44:44","modified_gmt":"2013-10-19T03:44:44","slug":"los-caballeros-prefieren-google-las-damas-instagram-y-pinterest","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/","title":{"rendered":"Los caballeros prefieren Google+; las damas, Instagram y Pinterest"},"content":{"rendered":"<div><img loading=\"lazy\" alt=\"\" src=\"http:\/\/cdn2.ticbeat.com\/wp-content\/uploads\/2013\/10\/google_pinteres-590x260.jpg\" width=\"413\" height=\"182\" \/><\/div>\n<p><strong>El 70% de los usuarios de Google+ son hombres y el 68% de los de Instagram mujeres<\/strong>. La del gigante de Internet es la m\u00e1s masculina de todas las redes sociales, seg\u00fan\u00a0<a href=\"http:\/\/www.businessinsider.com\/a-primer-on-social-media-demographics-2013-9\">un informe de\u00a0<strong>BI Intelligence<\/strong><\/a>\u00a0que establece un retrato robot para los usuarios tipo de cada red social.<\/p>\n<p>Otro ejemplo de red social que se inclina, y cada vez m\u00e1s, hacia los hombres, es\u00a0<strong>LinkedIn<\/strong>, que, adem\u00e1s, encuentra m\u00e1s usuarios ahora fuera de Norteam\u00e9rica que dentro, algo que tambi\u00e9n le sucede a\u00a0<strong>Facebook, que tiene a la mitad de sus seguidores ya en pa\u00edses que no pertenecen ni a Europa ni a Estados Unidos<\/strong>. Es decir, que los objetivos de\u00a0<strong>Mark Zuckerberg<\/strong>\u00a0de llegar a toda la poblaci\u00f3n mundial parecen cada d\u00eda menos lejanos.<\/p>\n<p><strong>El 60% de los internautas tienen Facebook, y \u00e9sta es tambi\u00e9n la red social de la que m\u00e1s contenidos se comparten a trav\u00e9s de los\u00a0<em>smartphones<\/em><\/strong>. El segmento de usuarios que se encuentra entre los 45 y los 54 a\u00f1os de edad es el que m\u00e1s r\u00e1pido est\u00e1 creciendo en la red social: aument\u00f3 en un 46% durante 2012.<\/p>\n<p><strong>Twitter, en cambio, tiene un perfil mucho m\u00e1s joven<\/strong>: seg\u00fan los datos de BI Intelligence, el 30% de los internautas de entre 18 y 29 a\u00f1os tienen cuenta propia en la red social. El informe los define tambi\u00e9n como\u00a0<strong>adictos a la informaci\u00f3n residentes en n\u00facleos urbanos o en sus proximidades<\/strong>. Lo que los internautas van a hacer a Twitter es, sobre todo, leer noticias.<\/p>\n<p>En cuanto a\u00a0<strong>Instagram<\/strong>, la red social de fotograf\u00eda m\u00f3vil tiene un p\u00fablico tambi\u00e9n muy joven:<strong>el 90% de sus usuarios est\u00e1n por debajo de la treintena. Y un 68% son mujeres<\/strong>, lo cual la perfila como un interesante objetivo para marcas de moda y belleza, como sucede con<strong>Pinterest<\/strong>, que en Estados Unidos cuenta con un plantel de seguidores conformados,\u00a0<strong>en un 84%, por f\u00e9minas<\/strong>. La mayor\u00eda de ellos se conectan a la red social a trav\u00e9s de sus\u00a0<strong>tabletas<\/strong>.<\/p>\n<p>Otras redes sociales han salido algo desfavorecidas en este retrato para los anunciantes, como es el caso de\u00a0<strong>Tumblr<\/strong>\u00a0\u2013reci\u00e9n adquirida por Yahoo-\u00a0<strong>cuyos usuarios son muy j\u00f3venes o adolescentes<\/strong>\u00a0y est\u00e1n m\u00e1s centrados en dar salida a su creatividad y su expresi\u00f3n que en otros aspectos. Seg\u00fan BI Intelligence, solo el 8% de los internautas con ingresos de m\u00e1s de 75.000 d\u00f3lares anuales utilizan Tumblr.<\/p>\n<p>FUENTE:<a href=\"http:\/\/www.ticbeat.com\/socialmedia\/caballeros-prefieren-google-damas-instagram-pinterest\/\"> ticbeat.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 70% de los usuarios de Google+ son hombres y el 68% de los de Instagram mujeres. La del gigante de Internet es la m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los caballeros prefieren Google+; las damas, Instagram y Pinterest - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los caballeros prefieren Google+; las damas, Instagram y Pinterest - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"El 70% de los usuarios de Google+ son hombres y el 68% de los de Instagram mujeres. La del gigante de Internet es la m\u00e1s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/abrimawebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-07T16:55:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-10-19T03:44:44+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/cdn2.ticbeat.com\/wp-content\/uploads\/2013\/10\/google_pinteres-590x260.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Lucia Marrou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\",\"name\":\"Abrima\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/\",\"https:\/\/www.youtube.com\/user\/abrimawebs\",\"https:\/\/www.facebook.com\/abrimawebs\/\",\"https:\/\/twitter.com\/abrimaweb\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"contentUrl\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"width\":700,\"height\":700,\"caption\":\"Abrima\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"name\":\"Blog de Tecnolog\u00eda - Abrima\",\"description\":\"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web\",\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.abrima.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#primaryimage\",\"url\":\"http:\/\/cdn2.ticbeat.com\/wp-content\/uploads\/2013\/10\/google_pinteres-590x260.jpg\",\"contentUrl\":\"http:\/\/cdn2.ticbeat.com\/wp-content\/uploads\/2013\/10\/google_pinteres-590x260.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#webpage\",\"url\":\"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/\",\"name\":\"Los caballeros prefieren Google+; las damas, Instagram y Pinterest - Blog de Tecnolog\u00eda - Abrima\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#primaryimage\"},\"datePublished\":\"2013-10-07T16:55:16+00:00\",\"dateModified\":\"2013-10-19T03:44:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.abrima.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los caballeros prefieren Google+; las damas, Instagram y Pinterest\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f\"},\"headline\":\"Los caballeros prefieren Google+; las damas, Instagram y Pinterest\",\"datePublished\":\"2013-10-07T16:55:16+00:00\",\"dateModified\":\"2013-10-19T03:44:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#webpage\"},\"wordCount\":431,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/cdn2.ticbeat.com\/wp-content\/uploads\/2013\/10\/google_pinteres-590x260.jpg\",\"articleSection\":[\"Redes Sociales\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f\",\"name\":\"Ana Lucia Marrou\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g\",\"caption\":\"Ana Lucia Marrou\"},\"url\":\"https:\/\/www.abrima.com\/blog\/author\/anilu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los caballeros prefieren Google+; las damas, Instagram y Pinterest - Blog de Tecnolog\u00eda - Abrima","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/","og_locale":"es_ES","og_type":"article","og_title":"Los caballeros prefieren Google+; las damas, Instagram y Pinterest - Blog de Tecnolog\u00eda - Abrima","og_description":"El 70% de los usuarios de Google+ son hombres y el 68% de los de Instagram mujeres. La del gigante de Internet es la m\u00e1s [&hellip;]","og_url":"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/","og_site_name":"Blog de Tecnolog\u00eda - Abrima","article_publisher":"https:\/\/www.facebook.com\/abrimawebs\/","article_published_time":"2013-10-07T16:55:16+00:00","article_modified_time":"2013-10-19T03:44:44+00:00","og_image":[{"url":"http:\/\/cdn2.ticbeat.com\/wp-content\/uploads\/2013\/10\/google_pinteres-590x260.jpg"}],"twitter_misc":{"Escrito por":"Ana Lucia Marrou","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.abrima.com\/blog\/#organization","name":"Abrima","url":"https:\/\/www.abrima.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/","https:\/\/www.youtube.com\/user\/abrimawebs","https:\/\/www.facebook.com\/abrimawebs\/","https:\/\/twitter.com\/abrimaweb"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","contentUrl":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","width":700,"height":700,"caption":"Abrima"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.abrima.com\/blog\/#website","url":"https:\/\/www.abrima.com\/blog\/","name":"Blog de Tecnolog\u00eda - Abrima","description":"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web","publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.abrima.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#primaryimage","url":"http:\/\/cdn2.ticbeat.com\/wp-content\/uploads\/2013\/10\/google_pinteres-590x260.jpg","contentUrl":"http:\/\/cdn2.ticbeat.com\/wp-content\/uploads\/2013\/10\/google_pinteres-590x260.jpg"},{"@type":"WebPage","@id":"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#webpage","url":"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/","name":"Los caballeros prefieren Google+; las damas, Instagram y Pinterest - Blog de Tecnolog\u00eda - Abrima","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#primaryimage"},"datePublished":"2013-10-07T16:55:16+00:00","dateModified":"2013-10-19T03:44:44+00:00","breadcrumb":{"@id":"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.abrima.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Los caballeros prefieren Google+; las damas, Instagram y Pinterest"}]},{"@type":"Article","@id":"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#article","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#webpage"},"author":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f"},"headline":"Los caballeros prefieren Google+; las damas, Instagram y Pinterest","datePublished":"2013-10-07T16:55:16+00:00","dateModified":"2013-10-19T03:44:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#webpage"},"wordCount":431,"commentCount":0,"publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#primaryimage"},"thumbnailUrl":"http:\/\/cdn2.ticbeat.com\/wp-content\/uploads\/2013\/10\/google_pinteres-590x260.jpg","articleSection":["Redes Sociales"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.abrima.com\/blog\/los-caballeros-prefieren-google-las-damas-instagram-y-pinterest\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/70ccd8d5617e3a3d6d5121086c3bb00f","name":"Ana Lucia Marrou","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/90bc8b721d14c58be266256fd3396265?s=96&d=mm&r=g","caption":"Ana Lucia Marrou"},"url":"https:\/\/www.abrima.com\/blog\/author\/anilu\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/323"}],"collection":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/comments?post=323"}],"version-history":[{"count":1,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/323\/revisions"}],"predecessor-version":[{"id":324,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/323\/revisions\/324"}],"wp:attachment":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/media?parent=323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/categories?post=323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/tags?post=323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}