{"id":306,"date":"2013-10-04T19:25:49","date_gmt":"2013-10-04T19:25:49","guid":{"rendered":"http:\/\/abrima.com\/blog\/?p=306"},"modified":"2013-10-19T03:46:30","modified_gmt":"2013-10-19T03:46:30","slug":"guia-de-consejos-para-compras-online-infografia","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/guia-de-consejos-para-compras-online-infografia\/","title":{"rendered":"Gu\u00eda de consejos para compras online [Infograf\u00eda]"},"content":{"rendered":"<p>Desde\u00a0<strong>Trustly<\/strong>\u00a0(<a title=\"trustly\" href=\"https:\/\/trustly.com\/es\/\" target=\"_blank\">trustly.com<\/a>) nos env\u00edan esta gu\u00eda de consejos para compras online que han creado junto con expertos reconocidos del ecommerce espa\u00f1ol, profesionales como Ferr\u00e1n G\u00fcell de Privalia o Arianna Tregon de Vueling, entre otros.<\/p>\n<p>En el texto que acompa\u00f1a la infograf\u00eda comentan que durante el aumento considerable que han tenido las compras online durante el \u00faltimo a\u00f1o, 15% m\u00e1s que en 2012, con un 18,6% m\u00e1s de transacciones, comparando el primer trimestre de cada a\u00f1o. Esto equivale a un volumen de negocio de 2.822 millones de euros y a 43,5 millones de transacciones.<\/p>\n<p>Seg\u00fan el Estudio sobre Comercio Electr\u00f3nico B2C 2011 (edici\u00f3n 2012) de la ONTSI, el perfil del comprador online espa\u00f1ol tiene entre 25 y 49 a\u00f1os, con estudios secundarios o universitarios, viviendo en ciudad, con empleo y de un nivel econ\u00f3mico medio y medio-alto. Pocas novedades hasta aqu\u00ed. Lo interesante viene despu\u00e9s:<\/p>\n<blockquote><p>El e-shopper puede comportarse como un pure online buyer (mujeres, en la mayor\u00eda, de 40 a 55 a\u00f1os, que compran principalmente entradas, billetes, art\u00edculos de moda y comida a domicilio); un heavy buyer (sobretodo hombres de 16 a 30 a\u00f1os interesados en entradas, pel\u00edculas o videojuegos, billetes, tecnolog\u00eda, libros, CD, DVD, apps para dispositivos, art\u00edculos de 2\u00aa mano); o un technology buyer (de nuevo hombres principalmente, comprando sobretodo tecnolog\u00eda, apps para dispositivos, art\u00edculos de 2\u00aa mano o cursos de formaci\u00f3n online).<\/p><\/blockquote>\n<p>En la infograf\u00eda tenemos los consejos de los expertos:<\/p>\n<p><a href=\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2013\/10\/image-11.jpg\">INFOGRAF\u00cdA AQU\u00cd<\/a><\/p>\n<p>FUENTE: <a href=\"http:\/\/wwwhatsnew.com\/2013\/10\/04\/guia-de-consejos-para-compras-online-infografia\/\">wwwhatsnew.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde\u00a0Trustly\u00a0(trustly.com) nos env\u00edan esta gu\u00eda de consejos para compras online que han creado junto con expertos reconocidos del ecommerce espa\u00f1ol, profesionales como Ferr\u00e1n G\u00fcell de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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