{"id":2880,"date":"2015-05-07T00:01:48","date_gmt":"2015-05-07T00:01:48","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=2880"},"modified":"2015-05-07T00:01:48","modified_gmt":"2015-05-07T00:01:48","slug":"google-anuncia-nuevos-formatos-publicitarios-para-adwords","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/google-anuncia-nuevos-formatos-publicitarios-para-adwords\/","title":{"rendered":"Google anuncia nuevos formatos publicitarios para Adwords"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"http:\/\/marketingactual.es\/images\/images\/Imagenes_3\/adwords.jpg\" alt=\"adwords\" width=\"533\" height=\"333\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Google ha presentado hoy los formatos de \u00faltima generaci\u00f3n para su plataforma publicitaria Adwords, a trav\u00e9s de una sesi\u00f3n <strong><em>livestream<\/em><\/strong> conducida por Jerry Dischler, vicepresicidente de gesti\u00f3n de producto de Adwords.<\/p>\n<p>Como era de esperar la mayor parte de los avances tienen lugar en el terreno del <strong>marketing m\u00f3vil<\/strong>, proporcionando a los profesionales de la publicidad y marketing digital mejores herramientas para analizar resultados y comprender las experiencias del usuario que Google define como <strong>micro-momentos<\/strong>, que terminan produciendo conversiones o compras.<\/p>\n<p>\u00abHemos llegado a un punto de inflexi\u00f3n, donde las b\u00fasquedas m\u00f3viles de Google est\u00e1n superando a las de escritorio en 10 pa\u00edses, incluyendo Estados Unidos y Jap\u00f3n. Creemos que es un verdadero punto de inflexi\u00f3n para la publicidad digital por lo que estamos enfocando nuestros esfuerzos en el terreno del marketing m\u00f3vil\u00bb, dijo Dischler a <a href=\"http:\/\/searchengineland.com\/google-adwords-livestream-news-new-tools-formats-as-mobile-search-surpasses-desktop-220273\" target=\"_blank\" rel=\"nofollow\">Marketing Land<\/a>.<\/p>\n<p>Google dio a conocer un estudio publicado en colaboraci\u00f3n con <strong>Ipsos<\/strong> que muestra el uso intensivo de aplicaciones de b\u00fasqueda y tiendas entre los usuarios de smartphones en busca de aplicaciones, destacando el programa piloto reciente para mostrar anuncios en los resultados de b\u00fasqueda de <strong>Google Play<\/strong>.<\/p>\n<p><img loading=\"lazy\" src=\"http:\/\/marketingactual.es\/images\/images\/Imagenes_3\/anuncio-adwords.jpg\" alt=\"anuncio-adwords\" width=\"180\" height=\"321\" \/>Dischler se\u00f1al\u00f3 que Google profundizar\u00e1 en los anuncios en Google Play a finales de este mes.<\/p>\n<p>La compa\u00f1\u00eda ha lanzado un nuevo formato de anuncio mobile, espec\u00edfico para vendedores de autom\u00f3viles que despu\u00e9s se extender\u00e1 a todas las pantallas. La firma<strong>Chrysler<\/strong> es uno de los socios que han colaborado en su lanzamiento.<\/p>\n<p>Tambi\u00e9n han sido anunciados nuevos formatos espec\u00edficos para <strong>hosteler\u00eda<\/strong> que permitir\u00e1n consultar disponibilidad de hoteles y reservar una habitaci\u00f3n en plataformas como Expedia.<br \/>\nGoogle tambi\u00e9n anunci\u00f3 varios cambios que afectan a la medici\u00f3n m\u00f3vil y automatizaci\u00f3n de campa\u00f1as.<\/p>\n<p>&nbsp;<\/p>\n<p>Fuente: <a href=\"http:\/\/marketingactual.es\/index.php\/marketing\/marketing-digital\/1196-google-anuncia-nuevos-formatos-publicitarios-para-adwords\">Marketing Actual<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Google ha presentado hoy los formatos de \u00faltima generaci\u00f3n para su plataforma publicitaria Adwords, a trav\u00e9s de una sesi\u00f3n livestream conducida por Jerry Dischler, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[27],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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