{"id":2876,"date":"2015-05-05T15:17:48","date_gmt":"2015-05-05T15:17:48","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=2876"},"modified":"2015-05-05T15:17:48","modified_gmt":"2015-05-05T15:17:48","slug":"google-peru-solo-el-15-de-pymes-peruanas-utilizan-herramientas-digitales-en-su-negocio","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/google-peru-solo-el-15-de-pymes-peruanas-utilizan-herramientas-digitales-en-su-negocio\/","title":{"rendered":"Google Per\u00fa: Solo el 15% de pymes peruanas utilizan herramientas digitales en su negocio"},"content":{"rendered":"<p>De acuerdo con Gianfranco Polastri, gerente general de<a href=\"http:\/\/gestion.pe\/noticias-de-google-peru-11153\" target=\"_blank\">Google Per\u00fa<\/a>, las peque\u00f1as y medianas empresas peruanas presentan un bajo nivel de virtualizaci\u00f3n: solo el 15% de las<a href=\"http:\/\/gestion.pe\/noticias-de-pymes-peruanas-14502\" target=\"_blank\">pymes<\/a> utilizan herramientas digitales en sus operaciones de negocio y poco m\u00e1s del 60% no entienden el valor de estas herramientas.<\/p>\n<p>\u201cCuando les preguntamos por qu\u00e9 no est\u00e1n haciendo m\u00e1s cosas en digital es porque no conocen o no le da importancia. B\u00e1sicamente, es un tema de educaci\u00f3n. El 98% de las personas que van a buscar algo en Internet van a<a href=\"http:\/\/gestion.pe\/noticias-de-google-432\" target=\"_blank\">Google<\/a>, estar ah\u00ed presente es el primer paso\u201d, se\u00f1al\u00f3.<\/p>\n<p>El <a href=\"http:\/\/gestion.pe\/noticias-de-gianfranco-polastri-11141\" target=\"_blank\">ejecutivo<\/a> se\u00f1ala que Google provee principalmente herramientas de comunicaci\u00f3n para mejorar la productividad de las pymes.<\/p>\n<p>Estas compa\u00f1\u00edas pueden volverse \u201cmicromultinacionales\u201d con el uso de <a href=\"http:\/\/gestion.pe\/noticias-de-youtube-431\" target=\"_blank\">YouTube<\/a>, la colocaci\u00f3n de publicidad online y <strong>Google for Work<\/strong> (<a href=\"http:\/\/gestion.pe\/noticias-de-youtube-431\" target=\"_blank\">Gmail<\/a>, herramientas de ofim\u00e1tica como hoja de c\u00e1lculo, texto y slides, videoconferencias con\u00a0<strong>Hang Out<\/strong>, entre otros).<\/p>\n<p>Fuente: <a href=\"http:\/\/gestion.pe\/economia\/google-peru-solo-15-pymes-peruanas-utilizan-herramientas-digitales-su-negocio-2130808\">Gestion<\/a><\/p>\n<p><a class=\"profileLink\" href=\"https:\/\/www.facebook.com\/abrimawebs\" data-gt=\"{&quot;entity_id&quot;:&quot;116696911684187&quot;,&quot;entity_path&quot;:&quot;\\\/pagelet\\\/pageletserver.php:PagePostsPagelet&quot;}\" data-hovercard=\"\/ajax\/hovercard\/page.php?id=116696911684187\">ABRIMA, Soluciones Web<\/a> representante oficial y partner de Google Apps en el Per\u00fa. Mas detalles en <a href=\"http:\/\/www.googleappsenperu.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.googleappsenperu.com\/<\/a><\/p>\n<p>ABRIMA Soluciones Web socios de Google Partners y certificados en Google Adwords. Mas detalles en <a href=\"http:\/\/www.googleadwordsperu.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.googleadwordsperu.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De acuerdo con Gianfranco Polastri, gerente general deGoogle Per\u00fa, las peque\u00f1as y medianas empresas peruanas presentan un bajo nivel de virtualizaci\u00f3n: solo el 15% de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Per\u00fa: Solo el 15% de pymes peruanas utilizan herramientas digitales en su negocio - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/google-peru-solo-el-15-de-pymes-peruanas-utilizan-herramientas-digitales-en-su-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Per\u00fa: Solo el 15% de pymes peruanas utilizan herramientas digitales en su negocio - 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