{"id":2598,"date":"2015-02-16T16:23:34","date_gmt":"2015-02-16T16:23:34","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=2598"},"modified":"2015-02-16T16:23:34","modified_gmt":"2015-02-16T16:23:34","slug":"google-publica-infografia-sobre-el-combate-los-anuncios-enganosos","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/google-publica-infografia-sobre-el-combate-los-anuncios-enganosos\/","title":{"rendered":"Google publica infograf\u00eda sobre el combate a los anuncios enga\u00f1osos"},"content":{"rendered":"<p><a href=\"http:\/\/googlebrasilblog.blogspot.com.br\/2015\/02\/combatendo-praticas-enganosas-de.html\" target=\"_blank\">Desde el blog de Google<\/a> llega informaci\u00f3n relacionada con la lucha que mantienen constantemente para evitar el fraude en su plataforma de anuncios.<\/p>\n<p>Aunque un anuncio en adwords\/adsense pueda parecer correcto, en realidad es posible que lleve a una p\u00e1gina que enga\u00f1a a usuarios, y esos son los anuncios m\u00e1s dif\u00edciles de detectar. En el art\u00edculo publicado hablan de un caso en el que el anunciante ofrec\u00eda inmuebles que en realidad no exist\u00edan, por lo que, aunque el anuncio era correcto, el destino enga\u00f1aba a usuarios, y eso es algo en lo que han trabajado bastante en los \u00faltimos a\u00f1os.<\/p>\n<p>Han eliminado en 2014 7.000 anunciantes que divulgaban productos falsificados, la mitad que en 2013 y muchos menos que en 2012, cuando se eliminaron 82.000, demostrando que cada vez es m\u00e1s dif\u00edcil burlar los sistemas de detecci\u00f3n. Han eliminado anuncios que env\u00edan usuarios a sitios con malware (250.000 sitios solo en 2014). Han luchado activamente contra anuncios de p\u00e9rdida de peso, principalmente contra los que muestran informaci\u00f3n falsa para enga\u00f1ar a los consumidores (en total, junto a otras empresas, se eliminaron 2,5 millones de anuncios de p\u00e9rdida de peso y suplementos durante los \u00faltimos 18 meses).<\/p>\n<p>Aqu\u00ed ten\u00e9is la infograf\u00eda que han desarrollado:<\/p>\n<p><img src=\"http:\/\/wwwhatsnew.com\/wp-content\/uploads\/2015\/02\/Infogra%CC%81fico-Bad-Ads-Espan%CC%83ol.png\" alt=\"\" \/><\/p>\n<p>FUENTE: <a href=\"http:\/\/wwwhatsnew.com\/2015\/02\/03\/google-publica-infografia-sobre-el-combate-a-los-anuncios-enganosos\/\">wwwhatsnew.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde el blog de Google llega informaci\u00f3n relacionada con la lucha que mantienen constantemente para evitar el fraude en su plataforma de anuncios. Aunque un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10,27],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google publica infograf\u00eda sobre el combate a los anuncios enga\u00f1osos - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/google-publica-infografia-sobre-el-combate-los-anuncios-enganosos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google publica infograf\u00eda sobre el combate a los anuncios enga\u00f1osos - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Desde el blog de Google llega informaci\u00f3n relacionada con la lucha que mantienen constantemente para evitar el fraude en su plataforma de anuncios. 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