{"id":2040,"date":"2014-09-18T16:16:43","date_gmt":"2014-09-18T16:16:43","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=2040"},"modified":"2014-09-18T16:17:33","modified_gmt":"2014-09-18T16:17:33","slug":"los-25-anunciantes-mas-grandes-de-google-amazon-encabeza-la-lista","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/los-25-anunciantes-mas-grandes-de-google-amazon-encabeza-la-lista\/","title":{"rendered":"Los 25 anunciantes m\u00e1s grandes de Google; Amazon encabeza la lista"},"content":{"rendered":"<p>Amazon es uno de los rivales potenciales de Google en cuanto a anuncios online, sin embargo es de las empresas que encabezan la lista de los anunciantes en su buscador. Seg\u00fan informaci\u00f3n de un ranking realizado por Ad Age, el a\u00f1o pasado Amazon gast\u00f3 $157.7 millones de d\u00f3lares en search en Google EUA.<\/p>\n<p>Pero Amazon no s\u00f3lo hace negocios con Google, tambi\u00e9n lo hace con Microsoft, en donde tambi\u00e9n invierte gran cantidad en b\u00fasquedas en Bing, la cual asciende a $1.2 millones de d\u00f3lares.<\/p>\n<p>M\u00e1s all\u00e1 de conocer a los anunciantes que m\u00e1s invierten en search, el objetivo es poner de manifiesto que esta parte del marketing digital es todav\u00eda dominante en importancia para los anunciantes, m\u00e1s que otras categor\u00edas. De hecho, de acuerdo con datos de eMarketer, retailers gastar\u00e1n m\u00e1s del doble en esta materia.<\/p>\n<p>Sin embargo, en a\u00f1os recientes el centro de Google en cuanto a publicidad y promoci\u00f3n de las marcas ha sido en los anuncios en YouTube.<\/p>\n<p>Entre los dem\u00e1s anunciantes de Google se encuentran empresas como Walmart y Sears, los cuales se sit\u00faan en los diez primeros lugares. A continuaci\u00f3n la lista completa con la inversi\u00f3n en d\u00f3lares de cada empresa.<\/p>\n<p><a href=\"http:\/\/vuelocdnzone.grupodecomunicac.netdna-cdn.com\/wp-content\/uploads\/2014\/09\/Lista-1.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-57682 aligncenter\" src=\"http:\/\/vuelocdnzone.grupodecomunicac.netdna-cdn.com\/wp-content\/uploads\/2014\/09\/Lista-1.jpg\" alt=\"Lista 1\" width=\"400\" height=\"634\" \/><\/a><a href=\"http:\/\/vuelocdnzone.grupodecomunicac.netdna-cdn.com\/wp-content\/uploads\/2014\/09\/lista-21.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-57684 aligncenter\" src=\"http:\/\/vuelocdnzone.grupodecomunicac.netdna-cdn.com\/wp-content\/uploads\/2014\/09\/lista-21.jpg\" alt=\"lista 2\" width=\"400\" height=\"448\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Fuente: <a href=\"http:\/\/www.vuelodigital.com\/los-25-anunciantes-mas-grandes-de-google-amazon-encabeza-la-lista\/?utm_content=buffer5507c&amp;utm_medium=social&amp;utm_source=linkedin.com&amp;utm_campaign=buffer\">Vuelo Digital<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon es uno de los rivales potenciales de Google en cuanto a anuncios online, sin embargo es de las empresas que encabezan la lista de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los 25 anunciantes m\u00e1s grandes de Google; 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