{"id":2029,"date":"2014-09-15T08:19:07","date_gmt":"2014-09-15T08:19:07","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=2029"},"modified":"2014-09-15T08:19:07","modified_gmt":"2014-09-15T08:19:07","slug":"11-herramientas-de-google-para-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/","title":{"rendered":"11 Herramientas de Google para Marketing Digital"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.google.com\/\" target=\"_blank\">Google<\/a><\/strong> no s\u00f3lo ha cambiado la vida de los internautas, sino tambi\u00e9n la de los \u201cmarketeros\u201d. Hoy en d\u00eda es dif\u00edcil no nombrar alguna de las herramientas de Google dentro de cualquier estrategia de <strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/Digital_marketing\" target=\"_blank\">Marketing Digital<\/a><\/strong>. Estas son las 11 herramientas y aplicaciones de Google indispensables para una buena estrategia de Marketing Digital:<\/p>\n<p><strong><a href=\"http:\/\/www.thinkwithgoogle.com\/\" target=\"_blank\">1. Think Insights<\/a><\/strong><\/p>\n<p>Google Think Insights es donde anunciantes, profesionales y agencias podr\u00e1n consultar las \u00faltimas tendencias sobre marketing digital. Podr\u00e1n encontrar inspiraci\u00f3n en las campa\u00f1as digitales m\u00e1s creativas por tipo de industrias, descubrir herramientas y conocer los \u00faltimos lanzamientos de Google.<\/p>\n<p><a href=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Think-Insights-Sebastian-Behar-Marketing.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1738\" title=\"Google-Think-Insights-Sebastian-Behar-Marketing\" src=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Think-Insights-Sebastian-Behar-Marketing.jpg\" alt=\"\" width=\"600\" height=\"432\" \/><\/a><\/p>\n<p><strong><a href=\"http:\/\/www.google.com\/webmasters\/\" target=\"_blank\">2. Web Master Tools<\/a><\/strong><\/p>\n<p>Las herramientas de Google Webmasters es un conjunto de aplicaciones que proporcionan a los creadores de p\u00e1ginas web informaci\u00f3n \u00fatil para administrarlas y hacer diagn\u00f3sticos de las mismas. Esta aplicaci\u00f3n permite mostrar los datos de las palabras claves que el sitio tiene posicionadas en los buscadores de Google (una buena herramienta para optimizar el<strong><a href=\"http:\/\/es.wikipedia.org\/wiki\/SEO\" target=\"_blank\">SEO<\/a><\/strong> de la p\u00e1gina). Tambi\u00e9n permite detectar posibles errores y problemas de seguridad del sitio.<\/p>\n<p><a href=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/google-webmaster-tools-sebastian-behar-marketing.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1739\" title=\"google-webmaster-tools-sebastian-behar-marketing\" src=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/google-webmaster-tools-sebastian-behar-marketing.jpg\" alt=\"\" width=\"1006\" height=\"711\" \/><\/a><\/p>\n<p><strong><a href=\"http:\/\/www.google.es\/trends\/\" target=\"_blank\">3. Google Trends<\/a><\/strong><\/p>\n<p>Es una herramienta de Google que muestra los t\u00e9rminos de b\u00fasqueda m\u00e1s populares. Permite visualizar gr\u00e1ficas para ver la frecuencia de una b\u00fasqueda particular en diferentes regiones del mundo. Una caracter\u00edstica adicional de Google Trends es la posibilidad de mostrar noticias relacionadas con el t\u00e9rmino de b\u00fasqueda, mostrando c\u00f3mo afectan dichos eventos (ejemplo \u201cRegalos con la Navidad o f\u00fatbol con el Mundial\u201d). Esta herramienta puede ser utilizada para seleccionar palabras relevantes de b\u00fasqueda y ser insumo para una estrategia en buscadores (SEO). Tambi\u00e9n permite comparar hasta 5 t\u00e9rminos al mismo tiempo, y as\u00ed visualizar como ha variado el inter\u00e9s con el tiempo para cada uno de esos t\u00e9rminos respecto a los otros.<\/p>\n<p><a href=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Trends-Marketing-Sebastian-Behar.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1740\" title=\"Google-Trends-Marketing-Sebastian-Behar\" src=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Trends-Marketing-Sebastian-Behar.png\" alt=\"\" width=\"1349\" height=\"1117\" \/><\/a><\/p>\n<p><strong><a href=\"http:\/\/think.withgoogle.com\/databoard\/\" target=\"_blank\">4. Google Databoard<\/a><\/strong><\/p>\n<p>Databoard, que forma parte de Think Insights, es una herramienta que permite visualizar estudios de investigaci\u00f3n en forma infogr\u00e1fica. En este momento la aplicaci\u00f3n dispone de ocho estudios, entre esos el m\u00e1s destacado es el de \u201cThe new multi-screen world\u201d, el cu\u00e1l explica <strong><a href=\"http:\/\/sebastianbehar.com\/2012\/11\/15\/la-nueva-era-de-las-multiplataformas\/\" target=\"_blank\">la nueva era de las multiplataformas<\/a><\/strong> y el consumo de informaci\u00f3n entre dispositivos.<\/p>\n<p><a href=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Databoard-Sebastian-Behar.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1742\" title=\"Google-Databoard-Sebastian-Behar\" src=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Databoard-Sebastian-Behar.png\" alt=\"\" width=\"1363\" height=\"641\" \/><\/a><\/p>\n<p><strong><a href=\"http:\/\/www.google.com\/alerts?hl=es\" target=\"_blank\">5. Alertas de Google<\/a><\/strong><\/p>\n<p>Muy popular entre los periodistas y de gran ayuda para los marketeros. Esta permite realizar seguimientos y alertas sobre cualquier b\u00fasqueda de manera r\u00e1pida y sencilla. Permite a las marcas y empresas conocer que dicen los usuarios sobre sus productos.<\/p>\n<p><a href=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/google-alerts-marketing-sebastian-behar.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1746\" title=\"google-alerts-marketing-sebastian-behar\" src=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/google-alerts-marketing-sebastian-behar.jpg\" alt=\"\" width=\"900\" height=\"370\" \/><\/a><\/p>\n<p><strong><a href=\"https:\/\/www.google.com\/tagmanager\/\" target=\"_blank\">6. Google Tag Manager<\/a><\/strong><\/p>\n<p>Es una herramienta que permite la creaci\u00f3n y gesti\u00f3n de tags sin tener que acudir al personal del departamento t\u00e9cnico de la empresa. Un tag o una etiqueta es una l\u00ednea de c\u00f3digo que se a\u00f1ade a la p\u00e1gina web, pueden ser de Google Analytics, de Adwords, de Floodlight, y etiquetas ajenas a Google. Se pueden utilizar para medir el trafico de la p\u00e1gina, el comportamiento de los usuarios, conocer el impacto de campa\u00f1as de publicidad, y hacer experimentos con el sitio.<\/p>\n<p><a href=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Tag-Manager-Marketing-Sebastian-Behar.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1741\" title=\"Google-Tag-Manager-Marketing-Sebastian-Behar\" src=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Tag-Manager-Marketing-Sebastian-Behar.png\" alt=\"\" width=\"1003\" height=\"855\" \/><\/a><\/p>\n<p><strong><a href=\"http:\/\/think.withgoogle.com\/mobileplanet\/es\/\" target=\"_blank\">7. Our Mobile Planet<\/a><\/strong><\/p>\n<p>El estudio Our Mobile Planet proporciona acceso a todos los datos y estad\u00edsticas sobre el consumo de dispositivos m\u00f3viles en diferentes pa\u00edses.<\/p>\n<p><a href=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Our-Mobile-Planet-Marketing.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1747\" title=\"Our-Mobile-Planet-Marketing\" src=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Our-Mobile-Planet-Marketing.png\" alt=\"\" width=\"1364\" height=\"629\" \/><\/a><\/p>\n<p><strong><a href=\"http:\/\/goo.gl\/\" target=\"_blank\">8. Google Shortener<\/a><\/strong><\/p>\n<p>Es una herramienta utilizada para acortar direcciones web. La aplicaci\u00f3n es simple y efectiva, adem\u00e1s de bien dise\u00f1ada. El acortador se sincroniza con nuestra cuenta de Google y permite generar un historial de las \u00faltimas creadas. Para conseguir nuevas URL\u2019s solo se debe copiar en el recuadro para ver la direcci\u00f3n acortada. Como un beneficio adicional, la herramienta provee m\u00e9tricas sencillas de los clics y el tr\u00e1fico de la p\u00e1gina.<\/p>\n<p><a href=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/google-shortener.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1748\" title=\"google-shortener\" src=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/google-shortener.png\" alt=\"\" width=\"595\" height=\"490\" \/><\/a><\/p>\n<p><strong><a href=\"http:\/\/www.google.com\/analytics\/\" target=\"_blank\">9. Google Analytics<\/a><\/strong><\/p>\n<p>Google Analytics es una herramienta gratuita de estad\u00edsticas de cualquier sitio web. Permite obtener informes como el seguimiento de usuarios \u00fanicos, p\u00e1ginas vistas, los resultados de campa\u00f1as de marketing, informaci\u00f3n de motores de b\u00fasqueda, el rendimiento del contenido, y el an\u00e1lisis de navegaci\u00f3n.<\/p>\n<p><a href=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Analytics-Marketing-Sebastian-Behar.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1749\" title=\"Google-Analytics-Marketing-Sebastian-Behar\" src=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Analytics-Marketing-Sebastian-Behar.png\" alt=\"\" width=\"1351\" height=\"628\" \/><\/a><\/p>\n<p><strong><a href=\"https:\/\/www.google.es\/doubleclick\/\" target=\"_blank\">10. Doubleclick<\/a><\/strong><\/p>\n<p>Es la plataforma tecnol\u00f3gica de anuncios publicitarios de Google, la cual sirve para crear, realizar transacciones, y administrar la publicidad digital de los anunciantes. Tambi\u00e9n permite a las agencias generar informes sobres las campa\u00f1as de publicidad.<\/p>\n<p><a href=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/DoubleClick-Google-Sebastian-Behar.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1750\" title=\"DoubleClick-Google-Sebastian-Behar\" src=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/DoubleClick-Google-Sebastian-Behar.png\" alt=\"\" width=\"1360\" height=\"524\" \/><\/a><\/p>\n<p><strong><a href=\"http:\/\/sebastianbehar.com\/2014\/03\/06\/11-herramientas-de-google-para-marketing-digita\/adwords.google.com\/%E2%80%8E\" target=\"_blank\">11. Google Adwords<\/a><\/strong><\/p>\n<p>AdWords es la fuente principal de ingresos de Google. Es una red de publicidad donde se muestran los anuncios publicitarios a clientes potenciales. Los anunciantes hacen el pago por clic, es decir s\u00f3lo pagan por aquellos anuncios en los que los usuarios hicieron clic. Las empresas podr\u00e1n seleccionar pautar en la red de b\u00fasqueda o en la red de contenido. Para eso se determinan los grupos de anuncios, los cuales son agrupaciones por tem\u00e1ticas y palabras claves.<\/p>\n<p><a href=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Googe-adwords-sebastian-behar-marketing-digital.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1751\" title=\"Googe-adwords-sebastian-behar-marketing-digital\" src=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Googe-adwords-sebastian-behar-marketing-digital.png\" alt=\"\" width=\"1363\" height=\"605\" \/><\/a>Fuente: <a href=\"http:\/\/sebastianbehar.com\/2014\/03\/06\/11-herramientas-de-google-para-marketing-digita\/\">Sebastian Behar<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google no s\u00f3lo ha cambiado la vida de los internautas, sino tambi\u00e9n la de los \u201cmarketeros\u201d. Hoy en d\u00eda es dif\u00edcil no nombrar alguna de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Herramientas de Google para Marketing Digital - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Herramientas de Google para Marketing Digital - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"Google no s\u00f3lo ha cambiado la vida de los internautas, sino tambi\u00e9n la de los \u201cmarketeros\u201d. Hoy en d\u00eda es dif\u00edcil no nombrar alguna de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/abrimawebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-15T08:19:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Think-Insights-Sebastian-Behar-Marketing.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abrima\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\",\"name\":\"Abrima\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/\",\"https:\/\/www.youtube.com\/user\/abrimawebs\",\"https:\/\/www.facebook.com\/abrimawebs\/\",\"https:\/\/twitter.com\/abrimaweb\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"contentUrl\":\"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png\",\"width\":700,\"height\":700,\"caption\":\"Abrima\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\",\"url\":\"https:\/\/www.abrima.com\/blog\/\",\"name\":\"Blog de Tecnolog\u00eda - Abrima\",\"description\":\"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web\",\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.abrima.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#primaryimage\",\"url\":\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Think-Insights-Sebastian-Behar-Marketing.jpg\",\"contentUrl\":\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Think-Insights-Sebastian-Behar-Marketing.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#webpage\",\"url\":\"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/\",\"name\":\"11 Herramientas de Google para Marketing Digital - Blog de Tecnolog\u00eda - Abrima\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#primaryimage\"},\"datePublished\":\"2014-09-15T08:19:07+00:00\",\"dateModified\":\"2014-09-15T08:19:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.abrima.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"11 Herramientas de Google para Marketing Digital\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/b768d5411164cb8b8d58f72cdf4e11e8\"},\"headline\":\"11 Herramientas de Google para Marketing Digital\",\"datePublished\":\"2014-09-15T08:19:07+00:00\",\"dateModified\":\"2014-09-15T08:19:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#webpage\"},\"wordCount\":803,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Think-Insights-Sebastian-Behar-Marketing.jpg\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/b768d5411164cb8b8d58f72cdf4e11e8\",\"name\":\"Abrima\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5cc72c9c6b371583c943a070dff20409?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5cc72c9c6b371583c943a070dff20409?s=96&d=mm&r=g\",\"caption\":\"Abrima\"},\"url\":\"https:\/\/www.abrima.com\/blog\/author\/abrima\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"11 Herramientas de Google para Marketing Digital - Blog de Tecnolog\u00eda - Abrima","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/","og_locale":"es_ES","og_type":"article","og_title":"11 Herramientas de Google para Marketing Digital - Blog de Tecnolog\u00eda - Abrima","og_description":"Google no s\u00f3lo ha cambiado la vida de los internautas, sino tambi\u00e9n la de los \u201cmarketeros\u201d. Hoy en d\u00eda es dif\u00edcil no nombrar alguna de [&hellip;]","og_url":"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/","og_site_name":"Blog de Tecnolog\u00eda - Abrima","article_publisher":"https:\/\/www.facebook.com\/abrimawebs\/","article_published_time":"2014-09-15T08:19:07+00:00","og_image":[{"url":"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Think-Insights-Sebastian-Behar-Marketing.jpg"}],"twitter_misc":{"Escrito por":"Abrima","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.abrima.com\/blog\/#organization","name":"Abrima","url":"https:\/\/www.abrima.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/abrima-soluciones-web\/","https:\/\/www.youtube.com\/user\/abrimawebs","https:\/\/www.facebook.com\/abrimawebs\/","https:\/\/twitter.com\/abrimaweb"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","contentUrl":"https:\/\/www.abrima.com\/blog\/wp-content\/uploads\/2018\/03\/abrima-logo.png","width":700,"height":700,"caption":"Abrima"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.abrima.com\/blog\/#website","url":"https:\/\/www.abrima.com\/blog\/","name":"Blog de Tecnolog\u00eda - Abrima","description":"Blog sobre todo lo relacionado con Cloud, Marketing Digital y Web","publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.abrima.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#primaryimage","url":"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Think-Insights-Sebastian-Behar-Marketing.jpg","contentUrl":"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Think-Insights-Sebastian-Behar-Marketing.jpg"},{"@type":"WebPage","@id":"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#webpage","url":"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/","name":"11 Herramientas de Google para Marketing Digital - Blog de Tecnolog\u00eda - Abrima","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#primaryimage"},"datePublished":"2014-09-15T08:19:07+00:00","dateModified":"2014-09-15T08:19:07+00:00","breadcrumb":{"@id":"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.abrima.com\/blog\/"},{"@type":"ListItem","position":2,"name":"11 Herramientas de Google para Marketing Digital"}]},{"@type":"Article","@id":"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#article","isPartOf":{"@id":"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#webpage"},"author":{"@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/b768d5411164cb8b8d58f72cdf4e11e8"},"headline":"11 Herramientas de Google para Marketing Digital","datePublished":"2014-09-15T08:19:07+00:00","dateModified":"2014-09-15T08:19:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#webpage"},"wordCount":803,"commentCount":0,"publisher":{"@id":"https:\/\/www.abrima.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#primaryimage"},"thumbnailUrl":"http:\/\/sebastianbehar.com\/wp-content\/uploads\/2014\/03\/Google-Think-Insights-Sebastian-Behar-Marketing.jpg","articleSection":["Marketing Digital"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.abrima.com\/blog\/11-herramientas-de-google-para-marketing-digital\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/b768d5411164cb8b8d58f72cdf4e11e8","name":"Abrima","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.abrima.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5cc72c9c6b371583c943a070dff20409?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5cc72c9c6b371583c943a070dff20409?s=96&d=mm&r=g","caption":"Abrima"},"url":"https:\/\/www.abrima.com\/blog\/author\/abrima\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/2029"}],"collection":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/comments?post=2029"}],"version-history":[{"count":1,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/2029\/revisions"}],"predecessor-version":[{"id":2030,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/posts\/2029\/revisions\/2030"}],"wp:attachment":[{"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/media?parent=2029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/categories?post=2029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abrima.com\/blog\/wp-json\/wp\/v2\/tags?post=2029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}