{"id":1724,"date":"2014-06-23T07:11:18","date_gmt":"2014-06-23T07:11:18","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=1724"},"modified":"2014-06-23T07:11:18","modified_gmt":"2014-06-23T07:11:18","slug":"como-utilizan-los-jovenes-limenos-sus-smartphones","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/como-utilizan-los-jovenes-limenos-sus-smartphones\/","title":{"rendered":"\u00bfC\u00f3mo utilizan los j\u00f3venes lime\u00f1os sus Smartphones?"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-90988 img-thumbnail\" src=\"http:\/\/cdn.pymex.pe\/wp-content\/uploads\/2014\/06\/Millenials-smartphone.jpg\" alt=\"Millenials-smartphone\" width=\"630\" height=\"350\" \/><\/p>\n<p><strong>El 75% de los j\u00f3venes lime\u00f1os usa sus Smartphones para conectarse, sobre todo, a redes sociales.<\/strong>\u00a0A este grupo de personas se les conoce como los Millennials, siendo la generaci\u00f3n m\u00e1s estudiada en la historia de la humanidad, y se encuentra conformada por los que nacieron de 1984 a 1994.<\/p>\n<p>En Lima, son m\u00e1s de 1.7 millones y tambi\u00e9n son la mayor fuerza laboral del pa\u00eds, pero adem\u00e1s la m\u00e1s influenciada por el acceso a las nuevas tecnolog\u00edas, como internet y m\u00f3viles.\u00a0<strong>En Per\u00fa un 80% de personas cuentan con un celular y de ese porcentaje, un 20%, cuenta con un Smartphone.<\/strong>\u00a0Sin embargo, s<strong>olo en la capital, el porcentaje de usuarios que cuenta con un tel\u00e9fono inteligente excede el 30% de la poblaci\u00f3n<\/strong>\u00a0y se estima que este porcentaje se siga incrementando.<\/p>\n<p>Seg\u00fan un estudio realizado por Futuro Labs sobre \u201cJ\u00f3venes millennials en el uso del Smartphone\u201d, menciona que\u00a0<strong>Facebook<\/strong>mantiene un\u00a0<a style=\"font-weight: bold; color: #157c94;\" title=\"Per\u00fa es el cuarto pa\u00eds m\u00e1s activo en Facebook\" href=\"http:\/\/pymex.pe\/tecnologia\/internet\/peru-es-el-cuarto-pais-mas-activo-en-facebook\">alto nivel de popularidad<\/a>\u00a0(96%), seguido de<strong>WhatsApp (91%)<\/strong>, la aplicaci\u00f3n de mensajer\u00eda instant\u00e1nea lidera en cuanto a frecuencia de uso. En el top five de las plataformas sociales m\u00e1s utilizadas, tambi\u00e9n se encuentran\u00a0<strong>YouTube (65%), Twitter (51%) e Instagram (38%).<\/strong><\/p>\n<p>Para V\u00edctor Lozano, director de Negocios de la instituci\u00f3n, refiere que \u201clos j\u00f3venes del segmento D usan de manera importante sus\u00a0<a style=\"font-weight: bold; color: #157c94;\" title=\"Millennials: Generaci\u00f3n de cambio en el trabajo y las finanzas\" href=\"http:\/\/pymex.pe\/marketing\/clientes\/millennials-generacion-de-cambio-en-el-trabajo-y-las-finanzas\">smartphones con fines laborales<\/a>, mientras que sus pares del NSE A, B y C lo utilizan m\u00e1s de manera social\u201d.<\/p>\n<p>Adem\u00e1s, Lozano destaca que la\u00a0<strong>\u201cpublicidad en Smartphones no genera rechazo en los millennials\u201d<\/strong>, por lo que es un punto a favor de las marcas, ya que tienen la oportunidad de establecer una mejor conexi\u00f3n a trav\u00e9s de contenidos m\u00e1s entretenidos y de calidad.<\/p>\n<p>Tambi\u00e9n coment\u00f3 que el 11.7% de los j\u00f3venes considera que la publicidad que recibe le beneficia y le resulta \u00fatil, siendo un punto que la diferencia de la publicidad tradicional.<\/p>\n<p>La publicidad en banner (49%) les resulta m\u00e1s c\u00f3moda a los millennials, seguida de anuncios en texto (46%), en video (21%) y en pantalla completa (13%). Finalmente, el 79% siente que el Smartphone le da libertad y control de las distintas situaciones en su vida.<\/p>\n<p>V\u00eda: Mercado Negro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 75% de los j\u00f3venes lime\u00f1os usa sus Smartphones para conectarse, sobre todo, a redes sociales.\u00a0A este grupo de personas se les conoce como los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo utilizan los j\u00f3venes lime\u00f1os sus Smartphones? - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/como-utilizan-los-jovenes-limenos-sus-smartphones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo utilizan los j\u00f3venes lime\u00f1os sus Smartphones? 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