{"id":1321,"date":"2014-03-18T23:37:47","date_gmt":"2014-03-18T23:37:47","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=1321"},"modified":"2014-03-18T23:37:47","modified_gmt":"2014-03-18T23:37:47","slug":"una-herramienta-de-metrica-para-cada-red-social-infografia","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/una-herramienta-de-metrica-para-cada-red-social-infografia\/","title":{"rendered":"Una herramienta de m\u00e9trica para cada red social \u2013 Infograf\u00eda"},"content":{"rendered":"<div><img loading=\"lazy\" alt=\"\" src=\"http:\/\/cdn3.ticbeat.com\/wp-content\/uploads\/2014\/03\/ruler-590x260.jpg\" width=\"354\" height=\"156\" \/><\/div>\n<p>Para aquellos que trabajan en\u00a0<strong>campa\u00f1as en redes sociales<\/strong>, probablemente, una de las cuestiones que m\u00e1s quebraderos de cabeza les trae \u2013aparte de la f\u00f3rmula secreta para ganar \u2018me gusta\u2019 y retuits- es\u00a0<strong>la medici\u00f3n del \u00e9xito de las mismas<\/strong>.\u00a0 Calcular el retorno de la inversi\u00f3n fuera de las redes sociales es muy complicado, pero conseguir los datos que muestren c\u00f3mo se han dado las cosas dentro de las mismas tampoco es f\u00e1cil.<\/p>\n<p><center><\/p>\n<div>\u00a0Por eso, y porque hoy ya existen casi tantas redes sociales como colores, existe\u00a0<strong>una herramienta de monitoreo y anal\u00edtica para cada una de ellas<\/strong>. Esta infograf\u00eda elaborada por\u00a0<a href=\"http:\/\/visual.ly\/world-social-media-monitoring-and-analytics\">Demand Metric<\/a>\u00a0y publicada en el portal\u00a0<strong><a href=\"http:\/\/visual.ly\/\">Visually<\/a>\u00a0nos recomienda algunas y nos explica para qu\u00e9 son m\u00e1s \u00fatiles<\/strong>.<\/div>\n<p><\/center>Por ejemplo,\u00a0<strong>el fen\u00f3meno de la\u00a0<em>visual web<\/em><\/strong>\u00a0\u2013la explosi\u00f3n de plataformas basadas puramente en la imagen y la fotograf\u00eda como\u00a0<strong>Tumblr, Pinterest e Instagram<\/strong>&#8211; merec\u00eda herramientas de m\u00e9trica espec\u00edficas. La infograf\u00eda cita a\u00a0<strong>Piqora<\/strong>,\u00a0<strong>Curalate<\/strong>\u00a0(\u00e9sta con algoritmos de reconocimiento de im\u00e1genes), y\u00a0<strong>Statigram<\/strong>\u00a0como las m\u00e1s pr\u00e1cticas.\u00a0<strong>Brandid<\/strong>, por otra parte, analiza el funcionamiento de las campa\u00f1as en YouTube, localizando las menciones a las marcas en la plataforma de v\u00eddeo y estudiando qu\u00e9 se dice de ellas.<\/p>\n<p><strong>Twitter es otra red misteriosa para los\u00a0<em>community managers<\/em><\/strong>. Sin un panel de estad\u00edsticas tan completo como el que, por ejemplo, Facebook ofrece a los administradores de sus p\u00e1ginas, la red social del \u201cpajarito\u201d resulta a veces inescrutable en cuestione como cu\u00e1l es el n\u00famero de publicaciones m\u00e1s recomendable o qu\u00e9 hora es la mejor para tuitear.<\/p>\n<p>Demand Metric recomienda dos herramientas de monitoreo para Twitter:\u00a0<strong>Tweriod<\/strong>\u00a0y<strong>Tweeterspy<\/strong>. La primera de ellas, como su nombre indica, mide y estudia los \u201cper\u00edodos\u201d de tiempo en Twitter, comprobando, por ejemplo, cu\u00e1l es en el que nuestros seguidores se muestran m\u00e1s activos y, por tanto, es mejor para que publiquemos. Tweeterspy ejerce justo de eso, de esp\u00eda, a trav\u00e9s de un c\u00f3digo que podemos embeber en nuestra web para controlar los movimientos de aquellos visitantes de nuestra p\u00e1gina que m\u00e1s influencia tengan en la red social de los 140\u00a0caracteres.<\/p>\n<p><a href=\"http:\/\/cdn3.ticbeat.com\/wp-content\/uploads\/2014\/03\/infografia_social_media_monitoreo.png\">INFOGRAF\u00cdA AQU\u00cd<\/a><\/p>\n<p>FUENTE: <a href=\"http:\/\/www.ticbeat.com\/socialmedia\/una-herramienta-de-metrica-para-cada-red-social-infografia\/\">ticbeat.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para aquellos que trabajan en\u00a0campa\u00f1as en redes sociales, probablemente, una de las cuestiones que m\u00e1s quebraderos de cabeza les trae \u2013aparte de la f\u00f3rmula secreta [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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