{"id":1305,"date":"2014-03-18T02:07:25","date_gmt":"2014-03-18T02:07:25","guid":{"rendered":"http:\/\/www.abrima.com\/blog\/?p=1305"},"modified":"2014-03-18T02:07:25","modified_gmt":"2014-03-18T02:07:25","slug":"solo-el-32-8-de-las-principales-empresas-peruanas-tiene-facebook","status":"publish","type":"post","link":"https:\/\/www.abrima.com\/blog\/solo-el-32-8-de-las-principales-empresas-peruanas-tiene-facebook\/","title":{"rendered":"Solo el 32.8% de las principales empresas peruanas tiene Facebook"},"content":{"rendered":"<p>En el\u00a0<a href=\"http:\/\/gestion.pe\/noticias-de-peru-36?href=nota_tag\" target=\"_blank\">Per\u00fa<\/a>, las empresas presentan una incipiente participaci\u00f3n en las redes sociales. De acuerdo a un estudio elaborado por la agencia de marketing Hashtag, solamente 164 compa\u00f1\u00edas peruanas de las 500 principales tienen una cuenta en\u00a0<a href=\"http:\/\/gestion.pe\/noticias-de-facebook-101?href=nota_tag\" target=\"_blank\">Facebook<\/a>\u00a0y 122 de ellas est\u00e1n presentes en<a href=\"http:\/\/gestion.pe\/noticias-de-twitter-450?href=nota_tag\" target=\"_blank\">Twitter<\/a>.<\/p>\n<figure><img title=\"Solo el 32.8% de las principales empresas peruanas tiene Facebook\" alt=\"Solo 60 de estas 500 empresas se encuentran de manera activa en Linkedin.\" src=\"http:\/\/cde.gestion2.e3.pe\/ima\/0\/0\/0\/4\/0\/40961.jpg\" width=\"474px\" \/><\/figure>\n<div>Solo 60 de estas 500 empresas se encuentran de manera activa en Linkedin.<\/div>\n<p>Adem\u00e1s, la investigaci\u00f3n revela que, del top 500, 459 tiene un sitio web o forman parte de un website corporativo global, 124 tienen presencia en\u00a0<a href=\"http:\/\/gestion.pe\/noticias-de-youtube-431?href=nota_tag\" target=\"_blank\">Youtube<\/a>\u00a0y 60 en\u00a0<a href=\"http:\/\/gestion.pe\/noticias-de-linkedin-1472\" target=\"_blank\">Linkedin<\/a>.<\/p>\n<p>El estudio se\u00f1ala que las empresas de medios, servicios de salud, telecomunicaciones, educaci\u00f3n y servicios b\u00e1sicos tiene mayor presencia en Facebook, mientras que los sectores celulosa\/papel, miner\u00eda y siderurgia registran la m\u00e1s baja participaci\u00f3n en la red social de\u00a0<a href=\"http:\/\/gestion.pe\/noticias-de-mark-zuckerberg-738?href=nota_tag\" target=\"_blank\">Zuckerberg<\/a>.<\/p>\n<p>Asimismo, los sectores que alcanza el 100% de uso de sitios web son el automotriz, celulosa\/papel, cemento, educaci\u00f3n, electr\u00f3nica, maquinarias y equipos, medios, petroqu\u00edmica y salud.<\/p>\n<p>\u201cExisten grandes oportunidades de mejora para estas grandes empresas y grupos econ\u00f3micos para explotar el enorme potencial que brindan las redes sociales, para hacerlas m\u00e1s competitivas y cercanas a sus stakeholders de modo que puedan innovar en un di\u00e1logo permanente y proactivo\u201d, se\u00f1al\u00f3 Pablo Berm\u00fadez,\u00a0CEO\u00a0de\u00a0<a href=\"http:\/\/www.hashtag.pe\/\" target=\"_blank\">Hashtag<\/a>.<\/p>\n<p>FUENTE:<a href=\"http:\/\/gestion.pe\/tendencias\/solo-328-principales-empresas-peruanas-tiene-facebook-2091508\"> gestion.pe<\/a><\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En el\u00a0Per\u00fa, las empresas presentan una incipiente participaci\u00f3n en las redes sociales. De acuerdo a un estudio elaborado por la agencia de marketing Hashtag, solamente [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9,18,16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Solo el 32.8% de las principales empresas peruanas tiene Facebook - Blog de Tecnolog\u00eda - Abrima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrima.com\/blog\/solo-el-32-8-de-las-principales-empresas-peruanas-tiene-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solo el 32.8% de las principales empresas peruanas tiene Facebook - Blog de Tecnolog\u00eda - Abrima\" \/>\n<meta property=\"og:description\" content=\"En el\u00a0Per\u00fa, las empresas presentan una incipiente participaci\u00f3n en las redes sociales. 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